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Thrillist Taps Into Travel Industry; Partners With For The Love of Travel

Digital Media Brand and Millennial Travel Company Launch “The City Series” -- Thrillist-Curated Group Weekend Trips to 10 U.S. Cities
Company Release
June 27, 2018

NEW YORK, NY (June 27, 2018) – Thrillist announced today a partnership with boutique, millennial travel company, For The Love of Travel, to launch “The City Series” -- unique, Thrillist-curated weekend trips to 10 U.S. cities. The program leverages Thrillist’s deep local expertise to create one-of-a-kind experiences for its audience of eager, young travelers, as well as For The Love of Travel’s expertise in making travel special, social and hassle-free for millennial jetsetters.

The collaboration caters to both partners’ millennial demographic -- a generation known for prioritizing experiences with friends over acquiring possessions and expecting high-quality and efficient service. Among this demographic, 70% indicated that they expect special places to offer immersive experiences that are interactive and hands-on; 58% of the cohort -- 20% higher than older generations -- prefer to travel with friends; and 33% say they intend to utilize a travel agent over the next two years -- twice as many as Gen Xers and Baby Boomers (Source: HVS Global Hospitality ServicesMMGY Global). 

“Thrillist has been creating offline experiences for our audience through our events for many years, but this takes it to the next level,” said Thrillist President Ocean MacAdams. “We’re tapping into more than a decade of experience uncovering the best each city has to offer to create truly one-of-a-kind trips for our audience, and For The Love of Travel is the perfect partner to make it as easy and effortless as possible for these young travelers to live life to the Thrillist.”

"The City Series is a much awaited addition to our trip line up and Thrillist is the ideal partner to help us bring it to life. Their passion for under-the-radar food, drink, and fun pairs perfectly with For The Love of Travel’s expertise in creating curated, laid-back trips for the millennial traveler," said For The Love of Travel Founder Tara Cappel.

Trips will run from June 22nd to October 19th and take travelers to Los Angeles, Denver, Chicago, Portland, Seattle, San Francisco, Washington D.C., New Orleans, and Austin. Thrillist and For The Love of Travel will organize the hotels, transportation, food, and activities and provide on-the-ground expertise, so travelers can relax, explore and have the best experience in their select city. Trip highlights include specially-curated menus by top local chefs, private rooftop happy hours with the best views of the city, beer flights and demos with renowned in-house brewers, and more. Explore here to have the best weekend ever. 

About Thrillist:
Thrillist means fun; we are the essential resource for how to spend your time and money. We're eaters, drinkers, travelers, and doers. We serve the curious and believe that new experiences are what drive the richest lives. We bring our passion, expertise, and taste to bear on the things that are truly worth your time and money. Life’s for living, and that’s why we’re here. Today will be great. In December 2016, Thrillist joined forces with NowThis, The Dodo and Seeker to form Group Nine Media -- a global top 10 publisher. 

About FTLO Travel:
For The Love Of Travel is a boutique travel company offering unique, curated group trips for millennial professionals, creatives, and entrepreneurs. We help you get the most out of the places we visit, while still giving you the freedom and flexibility to personalize your trip and explore at your own pace. We handle all of the major details, leaving you more time to discover, connect, and have fun. 

CONTACT:

Pierce White

Group Nine Media

(646) 561-3345

(646) 561-3345

(646) 561-3345

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