NEW YORK – March 31, 2020 – Thrillist, the James Beard award-winning resource for food, drink, travel, and entertainment announced today that it will partner with The Restaurant Workers’ Community Foundation, an advocacy and action nonprofit created by and for restaurant workers, to offer its platform and content as a tool to fundraise for local workers and businesses in need across the top local markets. Readers can click on an easily accessible donation widget developed by Speakable on on all of Thrillist’s articles, which will allow them to make contributions both large and small to the culinary community that the publisher has celebrated editorially over the years. Thrillist will also include a call-to-action to donate via The Restaurant Workers’ Community Foundation across its social media posts and video content cross-platform.
In addition to fundraising efforts, the brand has created supporting editorial coverage to draw attention to the plight of restaurants domestically. A limited docu-series “Ghost Kitchen” offers a platform to the chefs who are going above and beyond to deliver food across the country at risk to their own health. In the first episode, we visit Fieldtrip in Harlem, NYC, where JJ Johnson, a James Beard award-winning chef, fights to keep his restaurant open as long as possible amid the spread of COVID-19. Thrillist is also debuting a new multi-platform franchise, A Love Letter to My City, where they tap celebrities, chefs, bartenders and local legends to write and read letters to their favorite city.
“At the heart and soul of Thrillist are the restaurant workers and the businesses we cover. There was no other option than to use our platform as a resource to help the Restaurant Workers Community Foundation so we can do our part to help the struggling community we care so deeply about,” said Thrillist’s Chief Content Officer, Meghan Kirsch. “We only hope our coverage and messaging help take just a small piece of the burden off the culinary community.”
Thrillist means fun; we are the essential resource for how to spend your time and money. We're eaters, drinkers, travelers, and doers. We serve the curious and believe that new experiences are what drive the richest lives. We bring our passion, expertise, and taste to bear on the things that are truly worth your time and money. Life’s for living, and that’s why we’re here. Today will be great. In December 2016, Thrillist joined forces with NowThis, The Dodo and Seeker to form Group Nine Media -- a global top 10 publisher.
About Restaurant Workers’ Community Foundation (RWCF):
Restaurant Workers’ Community Foundation (RWCF) is an advocacy and action nonprofit created by and for restaurant workers. RWCF was founded in 2018 to advocate for gender equality, racial justice, fair wages, and healthy work environments in the restaurant industry. In the wake of the COVID-19 pandemic, RWCF’s full focus is on supporting workers, small business owners, and an industry in crisis through its Restaurant Workers COVID19 Crisis Relief Fund. The fund is structured to address three needs: the majority of funds will go to Southern Smoke Foundation to support restaurant industry workers who are in immediate financial crisis; remaining funds will support organizations working to provide crisis relief (in areas such as mental health support, childcare, and food pantries), and to establish a no-interest, no-collateral loan program to help small businesses get back up and running after this crisis has passed. For more information, please visit www.RestaurantWorkersCF.org.