The Dodo's Spanish-Language Brand "El Dodo" Launches TikTok Presence

New TikTok Channel Marks El Dodo’s Latest Multi-Platform Expansion

Company Release
August 17, 2021

NEW YORK – (August 17, 2021) – El Dodo, the #1 Spanish-language animal publisher on social globally [source: Tubular, June 2021], announced today the launch of its new TikTok channel, which will feature adorable animal stories from around the Spanish-speaking world. El Dodo launched three years ago on YouTube and Facebook as an editorial effort focused on animals and animal issues for Spanish speakers across the U.S. and around the globe. El Dodo has quickly become the number two animal brand globally on social, behind The Dodo, amassing 800M video views every month across YouTube and Facebook [source: Platform Analytics, June 2021].

“We’re excited to expand El Dodo’s distribution to now include TikTok as we continue to meet our Spanish-speaking audience with content produced just for them,” said Nicole Hendrickson, The Dodo’s VP of Social. “In just three years from the brand’s inception, we’ve grown El Dodo into the no. 1 Spanish-language animal brand globally. We know that heartwarming, funny and adorable videos, in addition to stories about transformations and themes around friendship, perform well on TikTok, so viewers can expect to see content that brings all of this to life.”

El Dodo reaches a diverse international audience in countries spanning from Mexico, Spain, Argentina, and Colombia [source: Tubular, June 2021], outperforming other animal brands like BuzzFeed Animals, BBC Earth and The Pet Collective. El Dodo’s new TikTok channel will add to its nearly 11M social media followers [source: Internal Platform Analytics, June 2021], and launch with a handful of stories including an adorable golden retriever who takes her blanket everywhere, a rescue pup who transformed after losing 60 pounds, and an adventure cat and dog duo who travel everywhere together.

About The Dodo:
The Dodo is the #1 animal brand globally on social [source: Tubular, January 2021]. We tell fun, entertaining, emotional stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. In December 2016, The Dodo joined forces with NowThis, Thrillist and Seeker to form Group Nine Media — the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].



Dane McMillan, The Dodo

Pierce White, The Dodo


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