NEW YORK – (June 25, 2020) – The Dodo, the most-engaged with media brand globally on mobile, today announced that it will premiere its first long-form family special, “Summer at Home with Toby the Toad” via its YouTube channel with more than 6.5 million subscribers. The 30-minute, live-action special, produced entirely remotely, is sponsored by Kraft Macaroni & Cheese. “Summer at Home with Toby the Toad” will engage the entire family whose summer plans are being disrupted during the current pandemic and elicit heartwarming, funny, and honest feelings about summer at home. The Dodo’s special will also feature a reading of excerpts from The Dodo’s book “Pumpkin’s Story,” published by Scholastic.
“The Dodo is excited to partner with Kraft on our first long-form family special, which we hope helps those whose daily lives have been impacted by the pandemic and whose summers may look different than others they’ve experienced,” said Dave Glauber, Creative Lead of Dodo Kids.
"The Dodo constantly brings joy to all ages and creates feel-good programming that is not only brand-safe, but family friendly," said Group Nine's Chief Revenue Officer, Geoff Schiller. "We're thrilled to partner with Kraft Macaroni & Cheese on The Dodo’s first TV-length family special as we aim to brighten their time at home this summer."
Toby the Toad, is a bit of a grump. But if there’s one thing he loves, it’s hanging out in his dollhouse home. And after years of staying inside 24/7, he’s an absolute master at amusing himself indoors. That’s why Toby’s made it his mission to help those who may be staying inside a lot this summer. As the host of The Dodo’s new live-action special, Toby will share advice, activities, and videos to help families have the best time in a very unusual summer.
About The Dodo:
The Dodo is the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019], and the most engaged with media brand globally across all content genres [Tubular Labs, February 2020]. We tell fun, entertaining, emotional stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. In December 2016, The Dodo joined forces with NowThis, Thrillist and Seeker to form Group Nine Media — the #1 video publisher on mobile in the U.S. [Nielsen DCR, March 2020].