The Dodo Pledges to Get 31 Pit Bulls Adopted This October for Pit Bull Awareness Month

Campaign Will Aim to Break Down Pit Bull Stereotypes and Misconceptions

Company Release
October 1, 2021

NEW YORK – (October 1, 2021) – The Dodo, the no. 1 animal brand globally on social [source: Tubular, July 2021], today announced its month-long campaign to spotlight 31 adorable pit bulls for Pit Bull Awareness Month in order to get them adopted by the end of the year. Throughout October, The Dodo will feature big-headed, big-hearted, 100% adoptable pit bulls across all its platforms along with special pit bull editions of its hit series “Adopt Me!”, “Faith = Restored” and “Foster Diaries,” in addition to special Instagram takeovers with The Dodo’s favorite pit bull influencers.

“Our audience has always loved pitties, and our ‘Pittie Nation’ series has almost 14 billion video views,” said Katy Brink, Executive Editor at The Dodo. “We’ve gotten over 50 featured pitties adopted through our content and hope that by continuing to show how snuggly and perfect pit bulls are, we can influence more families to consider pitties when they adopt a dog — and find every single one of these deserving pups a home before the holidays.”

During Pit Bull Awareness month this October, The Dodo will program its channels with content dedicated to pitties including: brand-new inspiring and hilarious “Pittie Nation” stories, video features on topics like the biggest myths about pit bulls and all the magical things that happen when you adopt one, and a newsletter dedicated to all things pittie. Its popular Instagram franchises including Hello Monday and Pop Quiz Friday will feature feel-good, heartwarming and adorable videos of pit bulls, as well as debunk common misconceptions about the breed in a fun, interactive way. The Dodo will also tap prominent pit bull influencers including Noah and Lincoln, Bronson the Bully, Lily Bug, Stand Up For Pits Foundation and Sophie Gamand to spotlight their stories and raise awareness for how amazing pit bulls are. The Dodo’s editors will also start a TikTok challenge for pittie parents and publish new features on DodoWell including must-have pittie pajamas, what to know before adopting a pit bull, the most adorable pittie parent merch and more.

With the recent rise in pet adoptions, pit bulls are often left behind in shelters, and evictions and job loss due to COVID-19 have made the problem worse. According to the American Society for the Prevention of Cruelty to Animals, about 670,000 shelter dogs were euthanized in 2020. Many of these dogs were pit bull mixes, who are the hardest dogs to find fosters for. The Dodo aims to get all 31 featured pitties, many who have been waiting months or even years for a forever home, a family of their own by the holidays.

About The Dodo:
The Dodo is the #1 animal brand globally on social [source: Tubular, January 2021]. We tell fun, entertaining, emotional stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. In December 2016, The Dodo joined forces with NowThis, Thrillist and Seeker to form Group Nine Media — the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].



Dane McMillan, The Dodo

Pierce White, The Dodo


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