NEW YORK – (June 9, 2020) – The Dodo, the most-engaged with media brand globally on mobile, and LX, NBCUniversal Owned TV Stations’ new TV and streaming network for Gen Z and millennials, today announced that The Dodo will produce a weekly show, “The Dodo Presents.” From unlikely heroes of all animal species to adorable friendships and meant-to-be adoption stories, these episodes are filled to the brim with reminders that love is stronger than anything and magic is everywhere you look.
“As the no. 1 animal brand on every major social platform globally with original TV series created for Animal Planet, Netflix and other networks, The Dodo has proven that its heartwarming, memorable stories deeply resonate with viewers across screens and the world,” said The Dodo’s President, YuJung Kim. “Our partnership with LX comes at a time when Americans are looking for optimism and hope -- and ‘The Dodo Presents’ will highlight the amazing animal stories from local communities around the country.”
“We are thrilled to team up with The Dodo to present our audiences with amazing animal stories that fill you with happiness and optimism about the good will that exists in our communities,” added Matt Goldberg, Vice President of LX.
Audiences can watch “The Dodo Presents” on broadcast, cable, OTT, LX.com and on NBC owned station websites and mobile apps (search for “NBCLX”).
About The Dodo:
The Dodo is the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019], and the most engaged with media brand globally across all content genres [Tubular Labs, February 2020]. We tell fun, entertaining, emotional stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. In December 2016, The Dodo joined forces with NowThis, Thrillist and Seeker to form Group Nine Media — the #1 video publisher on mobile in the U.S. [Nielsen DCR, March 2020].
LX or ‘Local X’ is NBCUniversal Owned Television Stations’ new TV and streaming network that serves adults 18-45. LX delivers 20 hours of local news and original programming each week. The network highlights stories about technology, the environment, community and social issues, current events and politics, among other topics. Audiences can also tune in to the network to watch fan-favorite shows 1st Look, George To The Rescue and Open House, and programming from various content partners. LX’s innovative storytelling approach to news is personal, inspiring and empowers audiences to take part in the conversation. At LX, every story is local helping to connect people to communities and to each other. LX is available as a linear/OTA feed in the following markets: New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, San Francisco Bay Area, Washington, D.C., Houston, Boston, Atlanta, Phoenix, Tampa, Seattle, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, Denver, Orlando, Cleveland, Sacramento, Charlotte, Portland, St. Louis, Pittsburgh, Indianapolis, Baltimore, Nashville, San Diego, Salt Lake City, San Antonio, Kansas City, Hartford, Columbus (OH), Milwaukee, Las Vegas, Fort Myers, Richmond, Fresno, Providence, Tucson, McAllen, El Paso, Springfield. For more information and to check local listings, visit LX.com. Follow on social @NBCLX #NBCLX.
About NBCUniversal Owned Television Stations:
NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 42 NBC and Telemundo local television stations and subsidiary digital businesses serving 30 markets, a regional news network, multicast networks COZI TV and TeleXitos, and LX, the division’s new TV/streaming network that serves adults 18-45, a group of out-of-home properties, a production company, an in-house marketing and promotions company. The local TV stations can be viewed in 38 percent of U.S. homes and in Puerto Rico, and produce and deliver their local communities compelling and unique local news, real-time weather forecasts, consumer and investigative reports and entertainment programming across all platforms to help keep their English and Spanish-speaking audiences informed anytime and anywhere.