ANAHEIM, CA (July 13, 2019) -- The Dodo, the no. 1 animal brand on mobile and the most-engaged with media company in the world, today announced that it has partnered with Instagram to develop a new IGTV-first series for teens, “You Know Me… Now Meet My Pet.” The six episode-series will launch on July 17th and features six popular, young Instagram influencers introducing the world to their beloved pets.
The partnership was announced onstage at the “You Know Me… Now Meet My Pet” panel, which is part of The Dodo’s co-branded programming section at VidCon, “The Dodo Pet Zone.” VidCon panelists @miasayoko (1.8M followers) and her dog @kenthecorgi and @thedrewlynch (500K followers) and his service dog Stella are featured in the new series, along with @loren (16.8M followers) and her pomeranians @angelpom and @smudge; @laurdiy (5M followers) and her dog @moosetheminibully; @mahoganylox (1.4M followers) and her dog @pocketsthepuppers; and @kristenmcatee (1.2M followers) and her dog @whereslink.
“We are thrilled to partner with Instagram to create a series specifically designed for IGTV’s teen audience,” said The Dodo’s President, YuJung Kim. “The Dodo is the most-engaged with media brand in the world and Instagram is the place where teen audiences live. We can’t wait to join forces to put a spotlight on the beloved pets of Instagram’s most exciting young influencers.”
“The most successful publishers on Instagram typically have a few things in common – they’re brilliant at video, they target young audiences, and they focus on a specific beat,” said Elisa Benson, News Publishing Partnerships at Instagram. “The Dodo is a best-in-class example of all these things, with the added bonus of animal cuteness. Bringing this to life on IGTV was a no-brainer.”
“You Know Me… Now Meet My Pet” premieres July 17th on The Dodo’s IGTV page:
We all know the age-old saying: behind every great Instagrammer is a great...pet. These adorable animals have played supporting roles to their parents so far, but now they're getting ready to steal the spotlight. In each episode, one of Instagram's top young creators introduces us to the beloved, super cute pet who gives them life (and snuggles) behind the scenes.
About The Dodo
The Dodo is the #1 digital media brand for animal people and the most engaged media brand globally across all content genres. We tell fun, entertaining, emotional stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. In December 2016, The Dodo joined forces with NowThis, Thrillist and Seeker to form Group Nine Media — a global top 10 publisher.
Instagram is a global community of one billion, connected by the power of visual communication. Our goal is to bring people closer to the people and things they love.