NEW YORK – (January 20, 2022) – The Dodo, the #1 family-inclusive brand globally [Tubular Labs, July 2021], today announced its new original series, ROMAN TO THE RESCUE, geared toward families. The series, co-produced with Nomadica Films, follows 10-year-old rescuer Roman McConn, who has been featured on The Dodo’s “Dodo Heroes” and The Dodo Kids YouTube channel, on his journey to find homes and forever families for adorable shelter dogs. ROMAN TO THE RESCUE premieres Saturday, February 12 at 8:00 p.m. ET/PT on Disney XD and DisneyNOW, and begins streaming on Hulu on Wednesday, February 16.
On ROMAN TO THE RESCUE, Roman teams up with social media influencers and stars from Disney Channel to find homes for 17 loveable, unique, and adorable dogs. Their plan? To make next-level adoption videos that make the shelter dogs famous and help them find their perfect forever families. Get ready to watch lucky kids find the dog they’ve always dreamed of — and deserving dogs find their new best friend.
Jane Gould, executive vice president, Content Research, Insights and Scheduling, Disney General Entertainment said, “After partnering with The Dodo in 2019 on the "Odd Couples" shorts, we leapt at the opportunity to work with them again on this exciting and heartwarming new series. We hope that our viewers will feel empowered by Roman to make positive influences in their own communities."
“We’re thrilled to partner with Disney XD on ROMAN TO THE RESCUE and bring The Dodo's heartwarming, inspiring stories about the human-animal connection to viewers,” said Head of Kids Programming for The Dodo, David Glauber. “We are excited to continue creating family-friendly content that reaches young animal lovers and expands our massive audience of nearly 50M parents in the U.S.*”
ROMAN TO THE RESCUE marks The Dodo’s fourth made-for-TV premium program and second series for families, spearheaded by The Dodo and Group Nine Studios, the studios division of Group Nine Media.
ROMAN TO THE RESCUE continues The Dodo’s commitment to creating original family-friendly, children’s storytelling. In 2019, The Dodo launched its family programming brand, “Dodo Kids,” with a dedicated YouTube channel tailored to families with kids three to eight years old. To date, Dodo Kids has amassed nearly 600,000 subscribers and 450M lifetime video views. Also in 2019, The Dodo partnered with Scholastic to create three children’s books titled “Pumpkin’s Story,” “50 Odd Couples,” and “Little But Fierce,” which are based on stories from The Dodo’s fan-favorite shows “Comeback Kids,” “Odd Couples,” and “Little But Fierce.” In summer 2020, The Dodo created its first long-form family special, “Summer at Home with Toby the Toad,” to engage families stuck at home during the pandemic. That same year, The Dodo produced its first Netflix Kids series, IZZY’S KOALA WORLD, currently in its second season, which follows the life of 11-year old Izzy Bee as she rescues and rehabilitates koalas for release with the help of her parents. In 2021, The Dodo released its Dodo Kids app and launched its Family Room entertainment destination designed for families to enjoy a co-viewing experience of the media brand’s beloved series and content. Most recently, The Dodo partnered with Sesame Workshop to create Families for Furry Friends, a new preschool-focused, scripted digital series that combines animal stories from The Dodo with beloved Sesame Street Muppets.
*The Dodo reaches 50M parents in the U.S. inclusive of Latinx families and those with young children at home and families with kids ages 6-11 years old [source: Comscore, October 2020; Nielsen DCR, June 2020].
About The Dodo:
The Dodo is the #1 most-viewed and most-engaged with animal brand globally [Tubular Labs, September 2021]. We tell positive, authentic, entertaining stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. The Dodo is part of Group Nine Media, the most-engaging media portfolio in the U.S. [Comscore, July 2021].