New York, NY (February 2, 2018) – The Dodo -- the no.1 animal brand on digital -- announced today the official launch of El Dodo, the first Spanish language channel dedicated to animal content. The channel is currently on Facebook with plans to expand to additional platforms with original, localized content later in 2018.
El Dodo is an editorial-driven effort that will feature originally produced stories, as well as live videos focused on animals and animal issues for Spanish-speaking animal lovers across the U.S. and around the globe.
The Dodo’s enormous success throughout 2017 -- including developing Comeback Kids: Animal Edition: the Facebook Watch show that has made The Dodo the no. 1 media publisher on the platform -- and climbing the leaderboard ranks to become a global top 10 media publisher (Source: Tubular) have proven that animal content is universally loved; it's one of the few content genres that transcends borders. 35% of The Dodo’s existing audience live outside of the U.S. and an increase in viewership from Spanish-speaking communities and countries prompted the launch of El Dodo so that these fans can consume content in their native language, while preserving what they already know and love from The Dodo. Since soft-launching in mid-November on Facebook, El Dodo has already garnered over 600,000 followers and has seen strong success among international viewers.
“El Dodo is a direct response to our community’s desire for a dedicated Spanish-speaking platform with content that is produced just for them,” said YuJung Kim, The Dodo’s president. “Additionally, the new channel gives us the opportunity to partner directly with brands and organizations that are focused on Spanish-speaking markets.”
About The Dodo:
The Dodo is the number one digital media brand for animal people with over two billion monthly digital views and the number one media show on Facebook Watch. The Dodo is a mission-driven publisher -- we tell stories that connect people to animals and empower people to help animals in need. We’re committed to looking at the world through animals’ eyes and engaging our audience through a combination of entertaining, uplifting, meaningful content that inspires people and helps pave the way for progress. The Dodo is part of Group Nine Media -- a top 10 global publisher.