NEW YORK – (August 17, 2020) – The Dodo, the most engaged-with media brand in the world [Tubular, May 2020], today announced the launch of a new pet health and wellness destination, “DodoWell,” debuting with exclusive launch sponsor, and leading pet specialty retailer helping pet parents care for the overall health and wellness of their pets, Petco. “DodoWell” spotlights pet wellness resources, community-first features, curated pet product picks and expert advice from friends of The Dodo.
The Dodo is the number one animal brand on every major social platform in the world including Facebook, YouTube, Instagram and Twitter and its video content amasses more than 4.6 billion views every month [Tubular Labs, May 2020; internal platform analytics, June 2020]. The Dodo has accumulated a massive pet owning audience of nearly 100 million people, which amounts to 90% of the brand’s U.S. audience, and nearly 30 million more people than its human parent audience [comScore & Nielsen DCR, February 2020].
“The Dodo has built its brand around highlighting amazing animals and the humans who champion them,” said The Dodo’s President, YuJung Kim. “We’ve taken caring for animals from a niche cause into the mainstream. 97% of our audience consider their pets as family members, which is why we decided to lean into our fans’ love for The Dodo’s content to create the go-to destination and community, DodoWell, for pet owners who want to be the best pet parent possible.”
“As pet parents’ trusted partner in caring for the complete health and wellness needs of their pets, we’re excited to collaborate with the Dodo to bring pet wellness, veterinary care, training, grooming and pet nutrition recommendations to pet parents via DodoWell,” said Petco Chief Marketing Officer Tariq Hassan. “Our sponsorship with The Dodo is a natural fit with our mission to ensure pets and parents live happy and healthy lives together.”
DodoWell will have a dedicated team of writers who are charged with building DodoWell into a trusted resource for pet owners. Its mission is to reimagine what educational pet content looks like -- from the perspective of a friend who happens to be an expert in dog or cat behavior. Editorial topics will range from how to get your scared shelter cat to warm up to you, to the best veterinarian recommended toys for puppies. DodoWell articles will live on a new destination on TheDodo.com and will also be distributed across The Dodo’s social channels and daily email newsletter. DodoWell debuts alongside exclusive launch sponsor Petco, which was made possible by the advertiser’s media agency, Horizon.
About The Dodo:
The Dodo is the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019], and the most engaged media brand globally across all content genres [Tubular Labs, May 2020]. We tell fun, entertaining, emotional stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. In December 2016, The Dodo joined forces with NowThis, Thrillist and Seeker to form Group Nine Media — the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].