SAN FRANCISCO – April 6, 2020 – Seeker, the no. 1 science brand on mobile [source: Nielsen DCR, December 2019] is releasing its new educational offering, “Seeker Learning,” which is comprised of the science publisher’s extensive library of health and science focused content. Seeker Learning is free to educators and parents globally faced with the unprecedented challenge of teaching full-time remotely, while juggling the new reality of working from home. As an added resource, Seeker will open up a direct two-way dialogue between the brand and teachers and parents who are looking for specific content, directing them to relevant videos in its library, and creating new content on requested topics.
"At Seeker, our mission is to empower curious audiences to understand how science is shaping their world,” said Seeker’s General Manager and Chief Content Officer, Caroline Smith. “Now more than ever, Seeker’s storytelling can be leveraged to educate and inspire, while helping to ease the burden so many educators and parents are facing.”
The Seeker Learning experience is organized into multiple science genres, including space and exploration, health science, earth science, physical science, tech and innovation, and content specific for viewers ages 8-12. Each genre hub features topical playlists and relevant short-form shows, including: “Sick,” a visually stunning, creative and informative series about disease and its impact on the body; “Focal Point,” a weekly docu-series that travels to amazing places and meets the curious people who are helping change the way we see and perceive our planet, our universe and beyond; “Space Crafts,” which breaks down complicated space phenomena, and “Elements,” providing insight on the groundbreaking science happening around us, including dedicated coverage of COVID-19.
As part of the Learning experience, Seeker is creating a dialogue between the brand and parents, teachers and students, in order to provide helpful resources to supplement science curriculum, including:
- Fans can email Seeker directly at email@example.com with specific content requests; Seeker will direct educators to existing Seeker content, and create new content where possible;
- An upcoming long-form Q&A show featuring STEM experts, with questions sourced from the Seeker audience; and
- Ongoing content recommendations from Seeker’s editorial team via social channels will provide a steady stream of topical science content
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, December 2019]. We empower the curious to understand the science shaping our world. We tell award winning stories about the natural forces and groundbreaking innovations that impact our lives, our planet, and our universe. We encourage our viewers to question, dream and create. In December 2016, Seeker joined forces with Thrillist, The Dodo and NowThis to form Group Nine Media -- the #1 video publisher on mobile in the U.S. [Nielsen DCR, November 2019].