SAN FRANCISCO – (November 1, 2021) – Seeker, the #1 science brand on mobile in the U.S. [Source: Nielsen DCR, 2020] announced the second season of “Seeker Baby,” an original series focused on infant and maternal health. The new season of Seeker Baby highlights under-reported issues including episodes focused on the Cytomegalovirus (CMV), a condition that disproportionately affects BIPOC mothers. The mid-form series is now available across Seeker’s platforms including its YouTube, Facebook, Instagram channels, and website.
Seeker Baby breaks down what we actually know about babies and maternal health and is designed for new and expecting parents seeking reliable information about the science behind their health. The series returns following its successful first season, hosted by Olympic Medalist and Team USA Gymnast Shawn Johnson, which has amassed over 4M views. 92% of Seeker Baby’s audience for season one was Millennial or GenZ women [Facebook Insights].
“Seeker Baby will answer the most pressing questions new and expecting parents may have about their babies as well as break down the common phases of infant-hood through a scientific lens,” said Aneeta Akhurst, Director of Programming at Seeker. “We are excited to bring this series to our large audience of parents to help them understand infant and maternal health like never before and empower them to make the best health choices for themselves and their children."
Hosted by actress, host, and comedian Angel Laketa Moore (9-1-1, Atypical, Shameless), who founded Mama Likes, a subscription box company for Black moms, season two of Seeker Baby will help provide parents with essential knowledge on their newborn babies, as well as help expecting mothers understand their bodies during pregnancy. Each week, Moore will sit down with a different science expert to dive deep into topics including language development, hearing development, motor skills, transitioning babies to solid food, and much more. In addition, episodes will focus on CMV, one of the most prevalent infections in infants. About 1 out of every 200 babies is born with congenital CMV in the U.S. with infections about 2X higher in black infants than in white infants. Experts will help Seeker break down what CMV is, what to look out for if your child has it, and how to possibly avoid it.
Seeker Baby season two marks the continued expansion of Seeker’s health offerings, following its new Snapchat show, Science or Fiction, which debunks popular health news headlines and has generated over 182M views across platforms [Platform Analytics, August 2021], Body Language, an original series dedicated to overlooked and misunderstood women’s health issues, and That’s Totally Normal!, a podcast focused on tween health and puberty produced in partnership with TRAX.
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, 2020]. We empower the curious to understand the science shaping our world. We tell award-winning stories about the natural forces and groundbreaking innovations that impact our lives, our planet, and our universe. In December 2016, Seeker joined forces with Thrillist, The Dodo, NowThis and POPSUGAR to form Group Nine Media — the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].