SAN FRANCISCO – (July 1, 2021) – Seeker, the #1 science brand on mobile in the U.S. [Nielsen DCR, April 2020], announced the premiere of “Body Language,” its new, original series focused on female health. Talking to experts from around the world, Body Language tackles health disparities and celebrates what makes female bodies unique. The mid-form series premiered June 29 across Seeker’s platforms including its YouTube, Facebook, Instagram, Twitter channels and website.
For most of medical history, researchers only used men for their tests, and in the U.S. in particular, only white men. Treating men as the default led to huge gaps in our understanding of women’s health, particularly for BIPOC, LGBT+, and low-income women. While it took too long for science to realize women aren’t mini-men, we’re starting to close that gap.
Hosted by Maren Hunsberger, a microbiologist and science communicator, Body Language helps audiences of all ages discover how female bodies work, how they’re treated and the biases and lack of investment that have led to them being so medically misunderstood. Each week, Hunsberger will sit down with a different science expert to dive deep into topics — from the menstrual cycle and birth control to the vaginal microbiome and the pelvic floor — that are commonly misrepresented. In addition, an episode sponsored by The Leukemia and Lymphoma Society will focus on patients and survivors of blood cancer as they navigate medical challenges post-cancer, including pregnancy, breastfeeding, menopause and Covid-19. Seeker will tap The Leukemia & Lymphoma Society’s robust network of survivors and healthcare professionals to answer audience's most pressing medical questions.
“At Seeker, we feel passionately about connecting with audiences who care about understanding and advancing women's health,'' said Aneeta Akhurst, Director of Programming at Seeker. “We reach a wide audience of people of all ages, including GenZ and Millennials, who are deeply engaged with learning about how their bodies work to gain a greater understanding of their overall health. Our goal with Body Language is to answer the burning questions that people may have about female-bodied people, debunk misinformation, and underscore the need to close the gap in medical information and research when it comes to women's health.”
Body Language marks the continued expansion of Seeker’s women’s health offerings, following the successful first season of Seeker Baby, which was hosted by Olympic Medalist and Team USA Gymnast Shawn Johnson and amassed over 4M views, and That’s Totally Normal, a podcast focused on tween health and puberty produced in partnership with TRAX. Seeker has garnered 23M more views from women across priority platforms including Snapchat, Instagram and Facebook over the past quarter, compared to the same quarter in 2020. Women have consumed 10M minutes of health-related content on Seeker in the past year, and female viewership of health content on Seeker's YouTube channel jumped +13% YoY from 2020 - 2021.
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, 2020]. We empower the curious to understand the science shaping our world. We tell award-winning stories about the natural forces and groundbreaking innovations that impact our lives, our planet, and our universe. In December 2016, Seeker joined forces with Thrillist, The Dodo, NowThis and POPSUGAR to form Group Nine Media -- the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].