SAN FRANCISCO – (February 3, 2021) – Seeker, the #1 science brand on mobile in the U.S. [Nielsen DCR, 2020] has partnered with TikTok to produce bespoke video content as part of the platform’s Creative Learning Fund, that strives to galvanize creators, influencers and fans around issues that matter most in 2021. Seeker has seen its audience on the platform triple in size as the brand creates content around its core brand pillars: Health, Earth and Conservation, Space and Innovation, which encourage scientific curiosity in young people as they continue to adapt to remote education.
“Seeker embraced TikTok during the platform’s earliest days, enjoying 125% audience growth since December 2019,” said Seeker’s Chief Content Officer, Caroline Smith. “We are so encouraged to see fans invested in our planet and eager to understand the science shaping our world. As the go-to science brand for Gen-Z and an official #TikTokPartner, we’re thrilled to help the platform’s audience #LearnOnTikTok about the science-based issues that will shape generations to come.”
With tens of millions of students around the world out of school, educators and parents need help facilitating ongoing learning from a distance. TikTok’s Creative Learning Fund supports content creation from trusted academic publishers like Seeker to help spread credible educational information to young audiences in an accessible, distanced learning format.
TikTok’s audience has an appetite for science content. Seeker’s TikTok views have increased 125% YOY and followers have nearly tripled (197%). The brand won “Best TikTok Presence” by the Shorty Awards in 2020. To bring audiences more of what they love, Seeker tapped Dr. Tessa Commers, a notable expert on the platform, to host Seeker’s first tween-focused health podcast, That’s Totally Normal, in partnership with TRAX.
As a Creative Learning Fund partner, Seeker will continue producing a plethora of TikTok content that highlights environmental issues like endangered species, ocean health, and the climate crisis, to space news coverage featuring current and former astronauts. More recently, health-focused content spanning mental health, COVID-19, and human anatomy has become popular among followers. Seeker inspires and informs on all things science in a bite-size and accessible way.
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, 2020]. We empower the curious to understand the science shaping our world. We tell award-winning stories about the natural forces and groundbreaking innovations that impact our lives, our planet, and our universe. In December 2016, Seekerjoined forces with Thrillist, The Dodo, NowThis and POPSUGAR to form Group Nine Media -- the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].