SAN FRANCISCO – (June 23, 2021) – Seeker, the #1 science brand on mobile in the U.S. [Nielsen DCR, April 2020], has partnered with Discovery Education, the global leader in standards-aligned digital curriculum resources for K-12 classrooms, to bring Seeker’s science series to the award-winning Discovery Education platform. Through this four-year partnership, Discovery Education users – approximately 4.5M educators and 45M students worldwide — will soon have access to episodes of Seeker’s video series: “Science In The Extremes,” “Focal Point,” “Elements,” “SICK,” and “Space Crafts.” Discovery Education will also include Seeker’s content in their “Explore Your World” initiative to inspire students ahead of their summer vacation.
“At Seeker, we create science content that is engaging, relatable and entertaining,” said Aneeta Akhurst, Director of Programming at Seeker. “As the go-to science brand for Gen-Z audiences, inspiring the next generation to pursue their passion in STEM, we’re thrilled to partner with Discovery Education to bring our series to even more students, parents, and educators, especially as we head into the summer after a uniquely challenging school year.”
“Discovery Education is thrilled to begin this exciting new collaboration with Seeker,” said Robin Porter, Discovery Education’s Vice President of Digital Content. “This partnership supports Seeker’s efforts to engage young students as it accelerates student learning in the post-COVID-19 environment.”
This partnership is the latest in Seeker’s efforts to reach Gen-Z, lifelong learners, and be an ongoing resource to educators and parents. Prior initiatives in this space include: the launch of Seeker Learning, its learning destination, which was named a 2021 Webby honoree; two tween-focused health podcasts, That’s Totally Normal! and Genius Generation, in partnership with TRAX from PRX; and continued massive growth on TikTok, where Seeker’s views have increased 125% YOY and followers have nearly tripled (197%). In 2020, the brand was recognized for the “Best TikTok Presence” by the Shorty Awards and participated in TikTok’s Creative Learning Fund.
More details on Seeker’s programming for Discovery Education below:
Available July 2021:
SCIENCE IN THE EXTREMES
There’s so much more to being a scientist than being stuck in a lab. Experience intense and sometimes dangerous moments with scientists working in the field, as they explain first-hand the kinds of risks they take to find answers.
Our understanding of the universe is advancing at an unprecedented rate. This doc-series examines new breakthroughs, new technology, and new ways of looking at the world.
Elements is your science-loving best friend, tasked with keeping you updated and interested in all the compelling, innovative and groundbreaking science happening around us.
Available for Back to School, Fall 2021:
SICK looks at how diseases work inside our body. We talk to the top doctors and researchers to uncover the mysteries of viruses, bacteria, fungi and our own immune system.
Space Crafts explains our universe and all its fascinating phenomena using art and animations.
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, 2020]. We empower the curious to understand the science shaping our world. We tell award-winning stories about the natural forces and groundbreaking innovations that impact our lives, our planet, and our universe. In December 2016, Seeker joined forces with Thrillist, The Dodo, NowThis and POPSUGAR to form Group Nine Media -- the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].
About Discovery Education:
Discovery Education is the global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms. Through its award-winning digital textbooks, multimedia resources, and the largest professional learning network of its kind, Discovery Education is transforming teaching and learning, creating immersive STEM experiences, and improving academic achievement around the globe. Discovery Education currently serves approximately 4.5 million educators and 45 million students worldwide, and its resources are accessed in over 140 countries and territories. Inspired by the global media company Discovery, Inc., Discovery Education partners with districts, states, and like-minded organizations to empower teachers with customized solutions that support the success of all learners. Explore the future of education at www.discoveryeducation.com.