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Seeker Launches Its First-Ever Newsletter

Aimed at Engaging Young Audiences about the Science, Discovery and Challenges Shaping Our World
Company Release
May 11, 2021

SAN FRANCISCO – (May 11, 2021) – Today, Seeker, the #1 science brand on mobile in the U.S. [Nielsen DCR, April 2020], announced the launch of its first-ever newsletter reaching subscribers’ inboxes every other Thursday. The bi-weekly newsletter highlights trending topics in the science community and allows young audiences to keep up with the latest Seeker videos, series and podcast episodes across all of its platforms, which include Youtube, Instagram, TikTok, discovery+, Twitter and Facebook, as well as exclusive content on Seeker.com.

Subscribe to the newsletter here.

"Science has never been more important to our future. Seeker’s audience is heavily invested in our planet and eager to understand the science shaping our world. This is why we produce educational content across so many different platforms to meet our young audience where they’re spending their time,” said Brian Pendergast, Director of Development at Seeker. “This newsletter is the logical next step in our brand’s growth as we aim to educate, inspire and connect with our audience in new and creative ways.”

Seeker’s newsletter is the newest storytelling extension as the brand continues to diversify its consumer touchpoints and experiences. Recent new brand formats include: a redesign of its owned & operated website, including the launch of Seeker Learning, its learning destination, which was named a 2021 Webby honoree; feature-length documentaries, including The Swim released on discovery+ this Earth Day; a weekly Snapchat show called Seeker Bites; two tween-focused health podcasts, That’s Totally Normal! and Genius Generation, in partnership with TRAX from PRX; and continued massive growth on TikTok, where Seeker’s views have increased 125% YOY and followers have nearly tripled (197%). In 2020, the brand was recognized for the “Best TikTok Presence” by the Shorty Awards and participated in TikTok’s Creative Learning Fund.

About Seeker:
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, 2020]. We empower the curious to understand the science shaping our world. We tell award-winning stories about the natural forces and groundbreaking innovations that impact our lives, our planet, and our universe. In December 2016, Seeker joined forces with Thrillist, The Dodo, NowThis and POPSUGAR to form Group Nine Media -- the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].

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CONTACT:

Pierce White

Group Nine Media

(646) 561-3345

(646) 561-3345

(646) 561-3345

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