SAN FRANCISCO – (October 1, 2021) – Seeker, the #1 science brand on mobile in the U.S. [Source: Nielsen DCR, 2020] is expanding its educational offering, “Seeker Learning,” leveraging the science publisher’s extensive library of learning content. The revamped learning destination will provide educators, parents and students with a place to explore and learn about science, technology and the world around them and feature brand new e-learning modules and interactive quizzes.
"At Seeker, our mission is to empower curious audiences to understand how science is shaping their world,” said Aneeta Akhurst, Seeker's Director of Programming. “Given the unprecedented year we've had that has driven an uptick in remote learning, we've identified a need for accessible, entertaining and educational content for students, parents and teachers. We’ve seen great success using our storytelling as a tool to help ease the burden on educators and parents, and we anticipate that Seeker Learning 2.0 will continue to educate and inspire throughout this new school year.”
Seeker Learning 2.0 will feature e-learning modules and interactive quizzes that will test users’ knowledge on how much they know about the common cold, the planet Earth, and ocean plastics. The platform will also offer downloadable study guides on topics including the human brain, wildlife, and space, in addition to the best of Seeker’s bite-size educational content from its TikTok and Instagram channels. New content will be added to the curated series playlists from Seeker’s most popular shows across its Space & Exploration, Physical Sciences, Health Science, Tech & Innovation, and Earth Science categories as well.
“Seeker Learning” began during the pandemic in 2020 as a helpful resource for educators and parents globally who faced the unprecedented challenge of teaching students full-time remotely, while juggling the new reality of working from home. The offering quickly gained widespread attention and was spotlighted by The New York Times as a helpful coronavirus educational resource. Seeker will continue an open and direct two-way dialogue between the brand and teachers and parents who are looking for specific content, directing them to relevant videos in its library, and creating new content on requested topics.
Seeker continues to grow its Gen Z audiences across platforms. The brand grew its Gen Z audience nearly 130% [Source: Comscore, April 2020 to April 2021] and reaches more video viewers ages 13-24, than Mashable, CNET and The Verge [Source: Tubular, August 2021]. Gen Z consumes over 80M video views every month watching Seeker content across its social channels [Source: Platform Analytics, April 2021]. Seeker Learning is generally appropriate for students ages 13+, with a dedicated section of content appropriate for students ages 8-12. The experience can be found at www.seeker.com/learning, and any questions can be directed to firstname.lastname@example.org.
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, 2020]. We empower the curious to understand the science shaping our world. We tell award-winning stories about the natural forces and groundbreaking innovations that impact our lives, our planet, and our universe. In December 2016, Seeker joined forces with Thrillist, The Dodo, NowThis and POPSUGAR to form Group Nine Media — the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].