NEW YORK – January 27, 2020 – Today, in his first interview after President Bidens’ executive order on climate, former Secretary of State and current United States Special Presidential Envoy for Climate John Kerry joined NowThis to discuss the administration’s sweeping agenda on climate. NowThis was also joined by the nation’s first ever National Climate Advisor Gina McCarthy, and Deputy National Climate Advisor Ali Zaidi.
NowThis, the #1 news outlet on social media, racks up over 2 billion views and reaches 70% of Americans in their 20s every month. NowThis audiences are five times more likely to engage with sustainability focused coverage than any other topic, and in the last year NowThis audiences have racked up more than 600 million views on coverage of the issue. In addition, 68% of NowThis audiences have recently performed an environmentally friendly action.
View an excerpt of the interview with Gina McCarthy and Ali Zaidi on Twitter.
Additional key segments forthcoming on NowThis’ Facebook, Twitter, Instagram, and TikTok channels.
In an in-depth interview with NowThis host and correspondent Zinhle Essamuah, Secretary Kerry highlighted a broad array of topics including the international implications of Biden’s executive order, credited young climate activists with fostering visibility on the crisis, and discussed what he sees as the false choice between addressing the climate crisis and bolstering the economy. McCarthy and Zaidi addressed the multi-agency approach to addressing the climate crisis and the administration’s focus on renewable energy job creation as well as environmental racism.
NowThis has previously interviewed leading changemakers on climate including Greta Thunberg as well as the U.N. Deputy Secretary General to spotlight its Sustainable Development Goals and youth climate leadership around the world. Late last year, NowThis launched NowThis Earth to cover issues beyond the climate crisis to also include how human action is impacting endangered species, biodiversity, the health of our oceans and forests, as well as vulnerable communities. With daily planet-focused news stories, coverage of changemakers focused on these issues, interviews, op-eds, and select calls to action, NowThis’ diversified approach to coverage is aimed at fostering informed decision making about the future of our common home.
NowThis is the #1 mobile news brand in the U.S. [Nielsen DCR, June 2020]. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is consumed today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos are created for a mobile generation and receive over 2.6 billion monthly views [platform analytics, June 2020]. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media -- the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].