NEW YORK, NY (October 26, 2017) – Science Channel and Seeker, a Group Nine brand and the digital leader in science and innovation, announced today the launch of a co-branded social content partnership called “Seeker+Sci.” Seeker will produce and post approximately 12 videos daily of original, breaking science news on Seeker’s Facebook channel, which will roll out on Facebook this week.
“Seeker+Sci” content will be tied to timely, trending science news relating to culture, health, technology and space, and will be optimized for social consumption. Science Channel will also share or co-publish the “Seeker+Sci” videos on its Facebook page.
“Seeker+Sci” digital content will also extend beyond Facebook with certain videos formatted for on-air use as 30-second interstitials on Science Channel.
In 2018, Seeker also will develop its first-ever linear TV series pilot for distribution on Science Channel in 2018. Seeker’s TV pilot will be developed by Group Nine Studios in Los Angeles.
“We are thrilled to be partnering with our friends at Science Channel to expand the scope of content we provide to the Seeker audience every day,” said Caroline Smith, Chief Content Officer at Seeker. “Building on Seeker’s recent success on Facebook, already tripling video views so far this year, together we’ll serve our joint goal of making science relatable to fans across all platforms.”
“Teaming up with Group Nine and Seeker makes perfect sense as we look to further engage science fans with high quality and informative content,” added Marc Etkind, General Manager, Science Channel.
The partnership marks the latest collaboration between Discovery Communications and Group Nine Media, which formed in late 2016 by merging The Dodo, Thrillist, NowThis & Seeker, with a $100M investment from Discovery.
Seeker explains every aspect of our world through a lens of science. Our content makes sense of the universal and technological forces that impact our lives and shape our future. Our stories demystify the headlines, make science relatable and offer deep immersion in a pragmatic amount of time. We parse meaning from the noise in a world of rapidly changing information. Through the lens of science, and with a focus on the human element, Seeker shapes public opinion about stories that matter. We celebrate relentless curiosity with an insatiable drive to question, dream and create. In December 2016, Seeker joined forces with Thrillist, The Dodo and NowThis to form Group Nine Media -- a top ten publisher.
About Science Channel:
Science Channel, a multi-media business unit of Discovery Communications, is the home of all things science around the clock, including series such as MYTHBUSTERS, STREET SCIENCE, OUTRAGEOUS ACTS OF SCIENCE, WHAT ON EARTH?, HOW THE UNIVERSE WORKS, MYSTERIES OF THE ABANDONED, UNEARTHED, SPACE’S DEEPEST SECRETS, and HOW IT’S MADE. Science Channel is the premiere TV, digital and social community for those with a passion for science, space, technology, archeology, and engineering, providing immersive, engaging, high-quality entertainment across all Science Channel assets including: Science Channel television network, available in more than 68 million homes in the U.S; complimentary Video On Demand offering; SCI Go app allowing viewers to catch up on full episodes of their favorite shows anytime; deep video, interactive storytelling and virtual reality at www.sciencechannel.com; and conversations on Science Channel’s popular social platforms including Facebook, Twitter, Instagram and Snapchat via @ScienceChannel.