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Scholastic and POPSUGAR Team up to Create “You’ve Got This” to Inspire a Happier, Healthier Life

POPSUGAR’s First Interactive Guidebook Exploring Mindfulness and Purpose Expands Group Nine Media’s Existing Scholastic Publishing Program
Company Release
January 12, 2021

NEW YORK – (January 12, 2021) – Scholastic, the global children’s publishing, education, and media company, today announced that it will publish You’ve Got This, an interactive guidebook from POPSUGAR, the #1 female lifestyle brand globally. POPSUGAR’s first interactive book will expand the publishing program between Scholastic and Group Nine Media, the digital media holding company home to POPSUGAR, The Dodo, Thrillist, NowThis, and Seeker. Scholastic and Group Nine’s collaboration launched in 2020 with middle grade books based on stories from The Dodo, the #1 animal brand globally on social [source: Tubular, October 2020].

“For more than a decade, POPSUGAR has been the digital destination for young women seeking positive news and inspiration for how to live their best lives,” said Lisa Sugar, POPSUGAR Founder and President. “We are excited to partner with Scholastic to publish our first interactive book with the ultimate goal of helping readers creatively reflect, de-stress and achieve their happiness this year and for years to come.”

POPSUGAR is a global digital media company with 36MM+ readers per month on POPSUGAR.com and nearly 33MM+ fans and followers across its far-reaching platforms. Founded by Brian and Lisa Sugar and acquired in 2019 by Group Nine Media, the lifestyle brand inspires happiness, strength, and confidence in young people around the world through positive, purposeful, and playful content. With You’ve Got This, POPSUGAR brings its trademark optimism and encouragement to an audience of all ages who enjoy activity and coloring books, and who are looking for a thoughtful, creative guide to finding inspiration and purpose.

Debra Dorfman, Vice President and Publisher, Global Licensing, Brands and Media at Scholastic said: “POPSUGAR is my personal go-to for positive, inspiring content, so I knew we had to work with them on their first publishing initiative. Lisa Sugar has built an amazing, thoughtful, and inclusive company that we are thrilled to collaborate with on this inspirational, emotional, and interactive guidebook. You’ve Got This will be a must-have for people of all ages.”

You’ve Got This will publish August 3, 2021, and include 128 modern, fully designed pages full of writing prompts, inspiring quotes, de-stressing methods, and much more. Positive affirmations and mindfulness techniques will help readers move from inspiration to action. With the help of this creative guidebook, tweens, teens, and adults will find smart, playful, and inspirational activities to help them reach their goals, find balance, build confidence, and power their happy.

ABOUT SCHOLASTIC:
For 100 years, Scholastic Corporation (NASDAQ: SCHL) has been encouraging the personal and intellectual growth of all children, beginning with literacy. Having earned a reputation as a trusted partner to educators and families, Scholastic is the world's largest publisher and distributor of children's books, a leading provider of literacy curriculum, professional services, and classroom magazines, and a producer of educational and entertaining children's media. The Company creates and distributes bestselling books and e-books, print and technology-based learning programs for pre-K to grade 12, and other products and services that support children's learning and literacy, both in school and at home. With 15 international operations and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online. Learn more at www.scholastic.com.

ABOUT POPSUGAR:
POPSUGAR is the #1 most engaged-with Women’s Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].

ABOUT GROUP NINE:
Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], Group Nine’s brands are built for the platforms where young people spend the majority of their time. We reach over 80% of Americans in their 20s every month [Nielsen DCR, June 2020]. Audiences spend over 90 million hours a month engaging with our category-defining brands [platform analytics, August 2020] – NowThis, the #1 most-watched news and politics brand globally on social [Tubular Labs, May 2020]; The Dodo, the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019]; POPSUGAR, the #1 most engaged-with Women’s Lifestyle site in the U.S. [Comscore, February 2020]; Thrillist, the most-trusted digital brand in food, drink, travel & entertainment; and Seeker, the no. 1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. Group Nine has been recognized with hundreds of prestigious awards including Edward R. Murrow, James Beard, Cannes Lions, Critics Choice, among others.

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CONTACT:

Naomi Duttweiler

Scholastic

Pierce White

Group Nine Media

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