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Scholastic and POPSUGAR Release “You’ve Got This!,” a New Guidebook to Inspire a Happier, Healthier Life

POPSUGAR’s First Interactive Guidebook Exploring Mindfulness and Purpose, Available In Stores and Online Today
Company Release
August 3, 2021

SAN FRANCISCO – (August 3, 2021) – Scholastic, the global children’s publishing, education, and media company, today released You’ve Got This!, a new interactive guidebook from POPSUGAR, the #1 female lifestyle brand globally. You’ve Got This! is available online at Target, Amazon, Walmart, and at book retailers nationwide including Barnes & Noble, Books-A-Million, Indie bookstores and the Scholastic Store later this month. POPSUGAR’s first interactive book expands the existing publishing program between Scholastic and Group Nine Media, the digital media holding company home to POPSUGAR, The Dodo, Thrillist, NowThis, and Seeker. Scholastic and Group Nine’s collaboration launched in 2020 with middle grade books based on stories from The Dodo, the #1 animal brand globally on social [source: Tubular, January 2021].

“POPSUGAR is the go-to media brand for young women around the world — from our inspirational and motivational fitness workouts and wellness content, to our editors’ recommendations for the best beauty products, to content that helps our audience live happier and healthier lives,” said POPSUGAR Founder Lisa Sugar. “We are so excited to bring our first interactive guidebook to life with our partners at Scholastic as we help young people de-stress and enjoy fun creative activities and mindfulness.”

“POPSUGAR is my personal go-to for positive, inspiring content, so I knew we had to work with them on their first publishing initiative,” said Debra Dorfman, Vice President and Publisher, Global Licensing, Brands and Media at Scholastic. “Lisa Sugar has built an amazing, thoughtful, and inclusive company that we are thrilled to collaborate with on this inspirational, emotional, and interactive guidebook. You’ve Got This! will be a must-have for people of all ages.”

With You’ve Got This!, POPSUGAR brings its trademark optimism and encouragement to an audience of all ages who enjoy activity and coloring books, and who are looking for a thoughtful, creative guide to finding inspiration and purpose. You’ve Got This! includes 128 modern, fully-designed pages filled with writing prompts, inspiring quotes, de-stressing methods, and much more. Positive affirmations and mindfulness techniques will help readers move from inspiration to action. With the help of this creative guidebook, tweens, teens, and adults will find smart, playful, and inspirational activities to help them reach their goals, find balance, build confidence, and power their happy.

About Scholastic:
For over 100 years, Scholastic Corporation (NASDAQ: SCHL) has been encouraging the personal and intellectual growth of all children, beginning with literacy. Having earned a reputation as a trusted partner to educators and families, Scholastic is the world's largest publisher and distributor of children's books, a leading provider of literacy curriculum, professional services, and classroom magazines, and a producer of educational and entertaining children's media. The Company creates and distributes bestselling books and e-books, print and technology-based learning programs for pre-K to grade 12, and other products and services that support children's learning and literacy, both in school and at home. With 15 international operations and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online. Learn more at www.scholastic.com.

About POPSUGAR:
POPSUGAR is the #1 most engaged-with Women’s Lifestyle site globally [Source: Comscore, September 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].

About Group Nine:
Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], Group Nine’s brands are built for the platforms where young people spend the majority of their time. We reach over 80% of Americans in their 20s every month [Nielsen DCR, June 2020]. Audiences spend over 90 million hours a month engaging with our category-defining brands [platform analytics, August 2020] - NowThis, the no. 1 most-watched news brand globally on social [Tubular Labs, January 2021]; The Dodo, the no. 1 animal brand globally on social [Tubular, January 2021]; POPSUGAR, the no. 1 most engaged-with Women’s Lifestyle site globally [Comscore, September 2020]; Thrillist, the no. 1 food, drink and travel brand for Gen Z and Millennials [Comscore Media Matrix & Plan Metrix, Q3 2020]; and Seeker, the no. 1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. Group Nine has been recognized with hundreds of prestigious awards including Oscars, Edward R. Murrow, James Beard, Cannes Lions, Critic’s Choice, among others.

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CONTACT:

Dane McMillan

Group Nine Media

Naomi Duttweiler

Scholastic

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