President Obama Speaks Exclusively With NowThis on Urgency for Senate, Down Ballot Races

Former President Highlights Stakes in the Election Beyond the Presidency, Urgency of Down Ballot Races for Millennial and Gen-Z Voters
Company Release
September 24, 2020

NEW YORK – September 24, 2020 – Today NowThis, the no.1 most-watched mobile news brand globally [Tubular Labs, June 2020], released exclusive remarks from President Barack Obama urging voters to support candidates at every level of government. In his remarks, President Obama highlights the importance of voting for down ballot candidates, including senators, governors, mayors, and state legislators who could dramatically impact public policy nationwide due to partisan gerrymandering.

View the remarks here.

In 2018, young people nearly doubled their participation from the previous midterm election, and in 2020 millennial and gen-z voters represent 37% of eligible voters. But even with a highly consequential presidential election at the top of the ticket, it’s unclear whether this voting bloc will sustain their recent track record to vote for senators, governors, and mayors at an inflection point where a supreme court confirmation, post-census redistricting, and governance on issues like police reform, immigration, and gun violence prevention hang in the balance.

NowThis, which reaches 70% of Americans in their 20s every month [Nielsen, June 2020], previously interviewed President Obama towards the end of his administration, and again during the 2018 midterm elections in one of his first direct rebukes of the Trump presidency. Earlier this year, Vice President Joe Biden outlined his general election economic argument exclusively on NowThis’ channels to reach young voters who are disproportionately impacted by the current economic crisis.

Read more about NowThis and the new reality of virtual campaigning via the Associated Press.

About NowThis:
NowThis is the #1 mobile news brand in the U.S. [Nielsen DCR, June 2020]. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is consumed today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos are created for a mobile generation and receive over 2.6 billion monthly views [platform analytics, June 2020]. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media -- the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].



Priyanka Mantha

Director of Communications, NowThis


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