POPSUGAR Partners With ABC and YouTube TV To Create First-Ever Premiere Event for The Bachelorette

Exclusive Drive-in Experience to Celebrate the 16th Season Premiere of The Bachelorette on Tuesday, October 13
Company Release
October 1, 2020

SAN FRANCISCO – (October 1, 2020) –POPSUGAR, the leading digital lifestyle brand for women globally, has partnered with ABC to create the network’s first-ever premiere event for “The Bachelorette.” The coordinated effort between ABC, POPSUGAR and YouTube TV has resulted in an exclusive drive-in experience in Los Angeles to celebrate the highly anticipated 16th season of The Bachelorette on Tuesday, October 13. 200 guests will park overlooking The Grove and have the opportunity to watch Clare Crawley as she begins her journey from the comfort of their cars, in advance of the televised West Coast airing later that evening.

“Despite the numerous COVID-19 challenges, POPSUGAR continues to innovate its experiential offering to create memorable experiences that connect our brand partners with our massive, young female audience,” said Lindsay Leaf, SVP Experiential Marketing at Group Nine Media. “POPSUGAR’s audience is 20X more engaged with The Bachelorette content on POPSUGAR than the average topic, which made our partnership with ABC the perfect match. Our drive-in premiere event enables LA-based Bachelor Nation to get a first look at the new season, access to the show’s talent and to become a part of Bachelor’s fantasy world.”

Upon arrival, guests will be serenaded by a live DJ, quizzed on Bachelorette-themed trivia, and welcomed in style through a grand entrance-worthy photo opportunity. Dinner, snacks and treats will also be provided, and more surprises bestowed onto lucky guests, delivered straight to their cars for an unforgettable group date night. Strict safety guidelines will be implemented and enforced at all times.

Bachelor Nation’s biggest west coast fans will have the opportunity to sign up for this exclusive event beginning in October. Additional information on how to attend will be released at a later date. 

The season premiere of “The Bachelorette” airs TUESDAY, OCT. 13 (8:00-10:01 p.m. EDT) on ABC.

POPSUGAR is the #1 most engaged-with Women’s Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker. [Nielsen DCR, June 2020].

About ABC Entertainment 
ABC Entertainment airs compelling programming across all day parts, including “Grey’s Anatomy,” the longest-running medical drama in primetime television; riveting dramas “The Good Doctor,” “A Million Little Things” and “Station 19”; trailblazing comedy favorites “American Housewife,” “black-ish,” “The Conners,” “The Goldbergs” and “mixed-ish”; the popular “Summer Fun & Games” programming block, including “Celebrity Family Feud,” “Holey Moley,” “Match Game,” “Press Your Luck” and “To Tell the Truth”; star-making sensation “American Idol”; reality phenomenon “Shark Tank”; “The Bachelor” franchise; long-running hits “Dancing with the Stars” and “America’s Funniest Home Videos”; “General Hospital,” which has aired for more than 55 years on the network; and late-night talk show “Jimmy Kimmel Live!”; as well as two critically acclaimed, Emmy® Award-winning “Live in Front of a Studio Audience” specials. The network also boasts some of television’s most prestigious awards shows, including “The Oscars®,” “The CMA Awards” and the “American Music Awards.” 



Pierce White

Group Nine Media

(646) 561-3345

Stacey Richman

Patriotic Millionaires

(646) 561-3345

(646) 561-3345


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