SAN FRANCISCO – (October 14, 2021) – POPSUGAR, the no. 1 most engaged-with women’s lifestyle site globally [source: Comscore, July 2021], today announced Sade Strehlke as Editor-in-Chief. Strehlke will lead the editorial voice, vision, and programming across the entire POPSUGAR brand, overseeing best-in-class content strategy and setting the future creative course for the business. Strehlke will report to POPSUGAR’s President, Angelica Marden, and will be based in Group Nine’s New York headquarters.
“Sade has a proven track record of growing audiences by creating digital content in the women’s lifestyle space that not only breaks through, but more importantly creates meaningful connections and impact with consumers,” said POPSUGAR President, Angelica Marden. “We are confident in her ability to lead the voice of the next generation for our global media brand.”
“POPSUGAR is the industry leader for women around the world looking to live their best lives -- from fitness and wellness to beauty, fashion and entertainment coverage,” said Sade Strehlke. “I’m so excited to join this incredible team of storytellers and to shape the future of POPSUGAR with robust journalism, diverse voices, and dynamic content across all platforms.”
Strehlke has nearly a decade of digital editorial experience grounded in women’s lifestyle and politics. Strehlke most recently served as Digital Content Director of SHAPE Magazine where she was responsible for conceiving and managing all on-site, social and e-commerce content. Prior to this, Strehlke was Health & Wellness Director for Refinery29 where she reimagined the health & wellness vertical to engage younger millennial and Gen-Z readers. Prior to Refinery29, Strehlke was the Deputy Lifestyle Editor at TIME, and before that, she held editorial positions at Teen Vogue and the Wall Street Journal Magazine.
Sade Strehlke’s headshot can be found here.
POPSUGAR is the #1 most engaged-with Women’s Lifestyle site globally [Source: Comscore, July 2021]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].