SAN FRANCISCO – (March 4, 2021) – POPSUGAR, #1 most engaged-with Women’s Lifestyle site in the U.S. [Comscore, February 2020], today announced that it has named Jennifer Fields as its new Deputy Editor of Fitness. In this new role, Fields will oversee the brand’s fitness programming and editorial team, shape the fitness content strategy and drive fitness channel audience growth. Fields will be based in the company’s New York City office and report to POPSUGAR Executive Editor, Mandy Harris.
“With the acceleration of at-home fitness over the last year, POPSUGAR Fitness leaned into its social media roots to provide real utility to its audience stuck at home. Our more than 200 live workouts in 2020 helped grow our net-new subscribers by more than three million fitness fans,” said POPSUGAR General Manager, Angelica Marden. “Given Jennifer’s fitness and wellness editorial expertise and vision, we are thrilled to welcome her to the team and are confident that she will continue to fuel POPSUGAR Fitness’ explosive growth across platforms.”
“As the no. 1 most-viewed fitness publisher on social, POPSUGAR Fitness and its tentpole video series, ‘Class FITSUGAR,’ meet women where they’re spending their time,” said Jennifer Fields. “I’m so excited to join this talented team, continue to develop new online and offline extensions of the POPSUGAR Fitness brand and also cover the hottest trends and changemakers in the fitness and wellness space.”
Jennifer Fields brings to POPSUGAR more than 15 years of experience guiding fitness and wellness content development and strategy for leading digital and print outlets. She most recently served as Senior Director of Editorial Development at WebMD where she led content creation across site, magazine and podcast ensuring its inclusive content met journalistic and medical standards. Prior to that, Fields served as Site Director for Good Housekeeping at Hearst Digital Media where she grew website traffic to historic levels and increased its Facebook followers 400%. She has previously held other editorial roles at AOL Health, WW and O, The Oprah Magazine.
Jennifer Fields’ headshot can be found here.
POPSUGAR is the #1 most engaged-with Women’s Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].