SAN FRANCISCO – (June 10, 2021) – POPSUGAR, the no. 1 most engaged-with Women’s Lifestyle site globally [source: Comscore, September 2020], today announced Angelica Marden as President. In her new role, Marden will run all business operations for POPSUGAR and will report to Group Nine Media CEO, Ben Lerer. Marden will be responsible for the company’s business strategy, performance, and partnerships. She is based in the company’s San Francisco headquarters.
“Angelica is a natural leader who understands what it takes to continue growing POPSUGAR in a media environment where audiences’ attention is more fragmented than ever before,” said Group Nine CEO, Ben Lerer. “POPSUGAR is already a category-defining media brand and I’m excited to see her continue to grow the brand for next-generation audiences.”
“POPSUGAR is in a league of its own in the women’s lifestyle space and is a brand that I am proud to have spent more than 15 years helping build,” said Angelica Marden. “Every day, the team creates content, experiences, and products that inspire, entertain and provide real utility to help our audience live their fullest life possible. I am excited to take on this new role and lead the team into this next decade of growth where there is endless opportunity for the brand.”
Marden has nearly 20 years of digital editorial experience, a majority of which she has helped cement POPSUGAR’s positive, purposeful, and playful mission for young women around the world. Marden most recently served as General Manager for POPSUGAR and was responsible for editorial operations, audience growth, marketing, affiliate, design, partnerships, consumer, email, and international efforts and served as POPSUGAR’s liaison to sales and marketing teams and Group Nine’s executive team. Prior to this, Marden was SVP Content Operations where she was responsible for programs that drive and inspire comScore, commerce, and audience growth, and oversaw editorial strategy, partnerships, consumer marketing, email, and native teams. In her more than 15 year tenure, she rose in POPSUGAR’s editorial ranks from the publisher’s first-ever editor of GeekSugar (POPSUGAR Tech) to one of the brand’s very first Editorial Directors to eventually becoming Managing Editor. Prior to POPSUGAR, Marden was an editor at the Mill Valley Herald and Link TV, and before that, a reporter at The Oakland Post.
Angelica Marden’s headshot can be found here.
POPSUGAR is the #1 most engaged-with Women’s Lifestyle site globally [Source: Comscore, September 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].