SAN FRANCISCO – (October 6, 2020) – POPSUGAR, the leading digital lifestyle brand for women globally, is launching in partnership with SOREL Footwear, the second season of its podcast, “The Step,” on Tuesday, October 6th to celebrate a diverse group of forward thinking women who are leading the charge for good. “The Step” will be hosted by New York Times bestselling author and speaker, Luvvie Ajayi Jones, as she profiles women who are striving to make an impact in an effort to influence listeners to have the courage to continue forward one step at a time towards a more just and inclusive world. Episodes feature conversations with the following unstoppable women:
Co-Founder of the Black Lives Matter movement, a globally recognized organizing project that focuses on combating anti-Black state-sanctioned violence and the oppression of all Black people. She was recently named one of Time’s 100 most influential people of 2020. In the discussion, Alicia explains she sees herself as an organizer, rather than activist, and the lessons she continues to learn.
A disabled Latinx model and activist who plays Maribel on The L Word: Generation Q and established Black Disabled Creatives to bridge the divide for black creatives with disabilities. In the discussion, she discusses why she refused to give up on her dreams -- and how she’s using that same strength to speak up for the disabled community now.
“There are so many remarkable women fighting daily for meaningful change in 2020” said Angelica Marden, POPSUGAR’s General Manager. “As an outlet we are focused on celebrating and empowering women so any opportunity to profile changemakers who — despite all odds — continue to champion the power of change for good is our content mission realized.”
“SOREL is thrilled to be partnering with Popsugar for a second season, as we celebrate this diverse group of dynamic and relentless women” said Natalie Hayes, SOREL VP of Marketing & eCommerce. “The platform created by “The Step" podcast empowers these unstoppable women to share their own personal experiences and missions to make positive, lasting change in this world. We’re excited to share their inspiring stories with our community.”
Listen to the first episode of the podcast here
POPSUGAR is the #1 most engaged-with Women’s Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker. [Nielsen DCR, June 2020].