NEW YORK – (January 5, 2021) – POPSUGAR, the leading digital lifestyle brand for women globally, today announced that it has launched a new modern love destination on its website and a new podcast series, “Love These Days,” in partnership with Crate and Barrel Wedding Registry. Hosted by Jenna Ushkowitz and fiancé David Stanley, the podcast speaks to today’s couples, offering them practical advice to navigate the challenges of love and wedding planning through the pandemic and beyond. POPSUGAR’s new destination will feature “Love These Days” podcast episodes in addition to new written editorial content all around the marriage planning process and relationships as well as opportunities for site visitors to shop must-have Crate and Barrel Wedding Registry products.
“We’re excited to partner with Crate and Barrel Wedding Registry to launch our new podcast and editorial destination and celebrate love and marriage in what’s been an extremely challenging year for many couples planning for new beginnings,” said POPSUGAR Founder and President, Lisa Sugar. “POPSUGAR's millennial audience is actively engaged with wedding planning content and 25% more likely to get married in the next six months so we are excited to create a resource for inspiration and planning.”
“While love never changes, modern relationships, lifestyles and wedding celebrations are constantly evolving, especially these days,” said Janet Hayes, Crate and Barrel CEO. “Bringing fresh and relevant ways to support and connect with today’s couples through partners like POPSUGAR allows us to continue to share the knowledge, expertise and inspiration couples have come to expect from Crate and Barrel--when they need it most.”
“Love These Days” is co-hosted by the newly-engaged Jenna Ushkowitz, known for her role on Glee, and fiancé David Stanley. The couple will share their experiences and give advice on being engaged and planning a wedding during the pandemic in this part love-story, part practical-advice podcast. Each episode will feature a special guest and discuss a different theme or issue that has emerged in the uncharted territory of 2020-2021 – from seeing your significant other 24/7 to postponing your wedding or planning one virtually. “Love These Days” is available to audiences on-demand via Apple Podcasts, Google Podcasts, Spotify, iHeartRadio, Stitcher, and POPSUGAR.com.
In addition to the podcast, POPSUGAR will launch a brand new modern love destination on its O&O website that will feature the new “Love These Days” podcasts episodes, relationship-related editorial content, and a product carousel featuring must-have Crate and Barrel Wedding Registry items. The new one-stop digital destination will be the ultimate guide to wedding planning and relationship advice for every couple.
POPSUGAR is the #1 most engaged-with Women’s Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker. [Nielsen DCR, June 2020].
About Crate and Barrel:
Global specialty retailer Crate & Barrel Holdings, Inc. curates inspiration for the modern home, connecting the creative work of artisans and designers to people and places around the world. Known for high-quality products, exclusive designs and timeless style since 1962, Crate and Barrel Holdings, Inc. includes lifestyle brands Crate and Barrel, CB2, Crate and Kids and Hudson Grace. Today, the company is a member of the Otto Group and operates over 100 Crate and Barrel, CB2 and Hudson Grace stores throughout the U.S. and Canada, with franchise locations in 9 countries. More than 200 million customers visit the Company’s stores and websites each year. To learn more, visit www.crateandbarrel.com.