SAN FRANCISCO – May 4, 2020 – POPSUGAR, the leading digital lifestyle brand for women globally, is launching their mental health destination, Mental Health Matters, on May 4, 2020 timed to Mental Health Awareness month. Nearly 47 million Americans live with a mental illness and that includes celebrities, athletes, students, mothers, and teachers. This Mental Health Month, POPSUGAR is looking to elevate their voices and share their stories to help end the stigma. With an unprecedented pandemic altering life as we all know it, it is more important than ever to come together and unify to talk about the mental health struggles we are all facing both individually and collectively.
Grounded in positivity and hope, the destination will be filled with features including mental health advice on subjects like: “what to do if you can’t afford therapy,” “how do you break up with your therapist,” and “what ADA protections exist for workers struggling with mental health"?” It also includes personal essays from key voices on the subject like WNBA star and health advocate Imani McGee-Stafford, music duo Aly and AJ as they share their experiences with mental illness and medication and the influence it’s had on their music and lives growing up as child stars under a microscope, and Jen Gotch, the creator and The Upside of Being Down who details her own struggles with her mental health before being diagnosed with bipolar 2 — and how it’s impacted her business and life. In addition, there are features on difficult subjects like gun violence; and explainers on some of the different disorders so many of us struggle with in silence.
“While mental health struggles are unique and deeply personal, they are also very common - impacting one in five adults,” said Lisa Sugar, Founder and President of POPSUGAR. “Massive lifestyle changes have put huge strains on many so we thought it was more important than ever to offer a destination where different voices can share their experiences to help readers feel connected and less alone in their daily battle.”
POPSUGAR is the #1 most engaged-with Women’s Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its digital media brand, POPSUGAR; its quarterly subscription box, POPSUGAR Must Have; and its makeup line, Beauty by POPSUGAR. POPSUGAR delivers positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker. [Nielsen DCR, March 2020].