POPSUGAR Fitness Launches Streaming Fitness Channel on VIZIO SmartCast®

Fitness Publisher Continues Its Expansion Beyond Social Media Platforms
Company Release
July 26, 2021

SAN FRANCISCO – (July 26, 2021) – POPSUGAR Fitness, the No. 1 most-viewed fitness publisher on social [source: Platform Analytics, July 2021], today launched a new streaming fitness channel on VIZIO’s SmartCast platform. SmartCast comes equipped with every new VIZIO Smart TV and powers endless entertainment options for millions of households right out of the box.

With POPSUGAR Fitness on VIZIO SmartCast, consumers have a new platform to access POPSUGAR’s free fitness workouts, including the fan-favorite workout series ‘Class FitSugar,’ which is the No. 1 fitness series on Facebook Watch. In addition, hundreds of video workouts led by fitness experts from Barry’s Bootcamp, LIT Method, to the likes of Rebecca Louise, Jake DuPree, and Deja Riley, host of POPSUGAR’s ‘Dance FitSugar,’ among others, are available.

“POPSUGAR Fitness meets audiences where they spend their time from social platforms like YouTube, Instagram and Facebook to our IRL events including ‘Play/Ground’ and ‘Grounded,’” said POPSUGAR Fitness Deputy Editor, Jennifer Fields. “Our new partnership with VIZIO enables us to instantly reach millions of SmartCast users and provide them with the best at-home workouts, free of charge.”

“We are constantly adding more of the content that consumers want most: and the free, ad supported fitness content from POPSUGAR Fitness is exactly that,” said Greg Barnard, Director of Content Acquisition for VIZIO. “With the rise of home fitness, we’re pleased to be offering POPSUGAR Fitness so VIZIO SmartCast users can stay active from the comfort of their living rooms.”

As the No. 1 fitness publisher on social across YouTube, Facebook, Instagram and Twitter [source: Tubular Labs, May 2020], POPSUGAR Fitness was uniquely positioned to lean into the at-home fitness boom to meet its audience where they were during the Pandemic – which was in their living rooms and on social media. The publisher enjoyed enormous growth throughout 2020, producing more than 200 Instagram Live workouts and attracting more than 3 million net-new subscribers for a total of more than 5.75 million YouTube subscribers today. The audience growth has continued well into 2021, with its owned and operated website vertical seeing its largest traffic month this June since the new year’s resolution rush in January.

POPSUGAR is the #1 most engaged-with Women’s Lifestyle site globally [Source: Comscore, September 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].

About VIZIO:
Founded and headquartered in Orange County, California, VIZIO’s mission is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. VIZIO is driving the future of televisions through its integrated platform of cutting-edge Smart TVs and powerful SmartCast operating system. VIZIO also offers a portfolio of innovative sound bars that deliver consumers an elevated audio experience. VIZIO’s platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads to a growing audience that is increasingly transitioning away from linear TV.



Dane McMillan

Group Nine Media


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