SAN FRANCISCO – April 6, 2020 – POPSUGAR, the no. 1 most-engaged with women’s lifestyle site in the U.S. [source: ComScore, November 2019], announced today that it has launched a new, daily fitness series on Instagram Live. Consumers can tune-in every day to @POPSUGARFitness on Instagram to experience free workouts led by fitness experts from Barry’s Bootcamp, LIT Method, Rebecca Louise, Jake DuPree, and Deja Riley, host of POPSUGAR’s “Dance FitSugar,” among others. Most classes will be thirty minutes long and feature HIIT, no equipment, bodyweight strength training, cardio, dance, or barre workouts.
“POPSUGAR Fitness is the #1 most-viewed fitness publisher across YouTube, Facebook and Instagram and we’re excited to offer consumers even more workout options, now on Instagram Live,” said POPSUGAR Founder and President, Lisa Sugar. “We are committed to meeting our audience where they’re spending their time and want to help everyone who is home right now looking for workout inspiration to stay healthy and maintain a peace of mind. This new series is a great way for people to get an intimate workout from many of their favorite instructors.”
The new Instagram Live fitness series comes on the heels of the women’s lifestyle publisher early releasing its paid subscription app, “Active by POPSUGAR” free for consumers for the foreseeable future.
POPSUGAR Fitness’ upcoming Instagram Live schedule for the week of April 6, 2020:
Monday, April 6 at 9:00 a.m. PT/12:00 p.m. ET (weekly through 4/20)
30-Minute Low Impact, High Intensity Workout With LIT Method
Tuesday, April 7 at 9:00 a.m. PT/12:00 p.m. ET
30-Minute HIIT Workout With Gideon Akande
Wednesday, April 8 at 8:00 a.m. PT/11:00 a.m. ET (weekly through April)
20-Minute No Equipment Workout With Barry's Bootcamp
Thursday, April 9 at 9:00 a.m. PT/12:00 p.m. ET
30-Minute Bodyweight Strength Training With Angela Gargano
Friday, April 10 at 9:00 a.m. PT/12:00 p.m. ET (weekly through April)
30-Minute Cardio, Abs, and Booty Workout With Charlee Atkins
Saturday, April 11 at 9:00 a.m. PT/12:00 p.m. ET
30-Minute No Equipment Cardio Workout With Rebecca Louise
Saturday, April 11 at 12:00 p.m. PT/3:00 p.m. ET (weekly through 4/18)
20-Minute Dance FitSugar Live With Deja Riley
Sunday, April 12 at 9:00 a.m. PT/12:00 p.m. ET
30-Minute Cardio & Barre Burn Workout With Jake DuPree
POPSUGAR Inc. is the no. 1 most-engaged with women’s lifestyle site in the U.S. [source: ComScore, November 2019]. Its fitness vertical, POPSUGAR Fitness, is the #1 most-viewed fitness publisher across YouTube, Facebook and Instagram [source: Tubular Labs, December 2019]. The company reaches young women through its digital media brand, POPSUGAR; its quarterly subscription box, POPSUGAR Must Have; and its makeup line, Beauty by POPSUGAR. POPSUGAR delivers positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women’s lifestyle publishers in user engagement. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker.