POPSUGAR Early Releases New Fitness App “Active By POPSUGAR” For Free

Makes Paid Fitness App Free to Consumers
Company Release
March 18, 2020

SAN FRANCISCO – March 18, 2020 – POPSUGAR, the no. 1 most-engaged with women’s lifestyle site in the U.S. [source: ComScore, November 2019], announced today that it has early released its new, paid monthly subscription fitness app, “Active by POPSUGAR,” free of charge for the foreseeable future. Consumers can now access over 500 fitness classes on the new Active by POPSUGAR website, which houses content from celebrity trainers and experts in the categories of strength, cardio, yoga and pilates. Active by POPSUGAR also features challenges such as 4-Week Full-Body Fusion, with videos led by a handful of instructors, and 21 Days to Kickstart Your Fitness, designed with strength and active recovery classes.

POPSUGAR Fitness is the #1 most-viewed fitness publisher across YouTube, Facebook and Instagram [source: Tubular Labs, December 2019], thanks in large part to our fan-favorite video franchise, Class FitSugar,” said POPSUGAR Founder and President, Lisa Sugar. “With consumers around the world staying home and social distancing, we decided to release ‘Active by POPSUGAR’ early -- and free to consumers -- to help them have the best workout possible, wherever they may be, by instructors they love and trust.”

Consumers can filter “Active by POPSUGAR” workouts by duration, level of difficulty, and type of sweat session — and have the flexibility to choose what they’re in the mood for. It's working out on your own terms on your own time. It's being able to stay active! Just log in with an existing Glow by POPSUGAR account or sign up for free here. Users can download the stand-alone app in the coming weeks.

POPSUGAR Inc. is the no. 1 most-engaged with women’s lifestyle site in the U.S. [source: ComScore, November 2019]. The company reaches young women through its digital media brand, POPSUGAR; its quarterly subscription box, POPSUGAR Must Have; its makeup line, Beauty by POPSUGAR; and the POPSUGAR Collection at Kohl's. POPSUGAR delivers positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women’s lifestyle publishers in user engagement. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker.


Pierce White

Group Nine Media

(646) 561-3345

(646) 561-3345

(646) 561-3345


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