POPSUGAR Donates Millions of Ad Impressions and Creative Services to Women-Led Small Businesses

Women’s Lifestyle Publisher Opens up its Owned & Operated Ad Inventory to Support Independent Businesses
Company Release
April 6, 2020

SAN FRANCISCO – April 6, 2020 – POPSUGAR, the no. 1 most-engaged with women’s lifestyle site in the U.S. [source: ComScore, November 2019], announced today that it has created a new advertising program to support women-led small businesses, which have been greatly impacted during this uncertain time. POPSUGAR will donate 50 million advertising impressions across its owned and operated channels to women-led businesses as well as design resources to help these businesses create these new ads to reach diverse women across platforms and interests. 

“As a female founder, we want to support the other incredible, women-led companies during these unprecedented times,” said Lisa Sugar, POPSUGAR Founder and President. “We are committed to helping women live their best lives and follow their dreams so we want to help however we can. Our hope is that this new project brings awareness to smaller businesses who might not be in a position to proactively advertise their services.”    

The donated media placements will include a rotation of standard banner ad sizes across the POPSUGAR network, banner placements in POPSUGAR newsletters, and inclusion in editorial and custom posts where relevant. 

POPSUGAR Inc. is the no. 1 most-engaged with women’s lifestyle site in the U.S. [source: ComScore, November 2019]. The company reaches young women through its digital media brand, POPSUGAR; its quarterly subscription box, POPSUGAR Must Have; and its makeup line, Beauty by POPSUGAR. POPSUGAR delivers positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women’s lifestyle publishers in user engagement. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker.


Pierce White

Group Nine Media

(646) 561-3345

(646) 561-3345

(646) 561-3345


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