NEW YORK (December 21, 2017) – NowThis announced today that its NowThis x Samsung Gear 360 campaign is the no. 1 most-viewed branded content campaign on Facebook in 2017, making NowThis the no. 1 most-viewed 360-degree video publisher on the social platform this year (Source: Brandtale, Tubular Labs). The NowThis x Samsung Gear 360 campaign launched in June and consists of 23 360-degree videos that transport audiences on Facebook, YouTube, Instagram and Twitter across the globe, immersing viewers in the experience of traveling to places like Venice, Italy and Kenya -- all through Samsung’s Gear 360 camera.
With over 161.5 Million video views, NowThis is the no. 1 most-viewed 360-degree video publisher on Facebook in 2017. The 23 Samsung Gear 360 videos by NowThis represent just 6% of the total 360-degree videos of the next closest 360-degree video publisher on Facebook, and yet with substantially more total views. (Source: Tubular Labs).
“NowThis' massive engaged audience and desire to explore new social video formats align well with a brand like Samsung. Together, you have two forces pushing the boundaries of what is possible. Samsung's Gear 360 camera, which we used to capture all of our videos, and Samsung's forward-thinking view of how to reach consumers in new ways made for a great partnership,” said Christian Tom, Sales Publisher at NowThis.
“NowThis tells stories that move, which is exactly what our Samsung Gear 360 campaign does,” said Yosef Johnson, VP of Branded Content at Group Nine. “This was NowThis’ first branded 360-degree campaign and our Samsung partnership proves that consumers have an appetite for visually stimulating branded storytelling, which sparks their curiosity and offers them new, immersive experiences.”
-161.5M video views (Source: Facebook Insights)
-Views per video approximately 134X the average 360-degree video on Facebook in 2017 (Source: Tubular Labs).
-845M social impressions (Source: Facebook Insights)
-1.6M social engagements on Facebook alone (Source: Facebook Insights)
-over 184K shares on Facebook (Source: Facebook Insights)
-18 videos have been featured on YouTube's Best of VR Portal
-1% negative sentiment (Source: Facebook Insights)
NowThis creates news content for the social, mobile generation by informing, entertaining and inspiring its audience about what’s happening and important in the world right now. Launched in 2012, NowThis is the #1 U.S. video news brand on the social web in the U.S. with more than 2.5 billion monthly views. NowThis has eleven content verticals, including: News, Politics, Entertainment, Future, Her, Money, Sports, Food and more. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media -- a top 10 global publisher.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies.
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