NowThis Wins Cannes Lion Award

NowThis x Samsung ‘Unframed’ Campaign Takes Home Silver Social & Influencer Lion Content Marketing - Social Video Category
Company Release
June 28, 2018

New York, NY (June 28, 2018) -- NowThis, the no. 1 news publisher in the world on social, is excited to announce it received a Silver Cannes Social & Influencer Lion in the category of Content Marketing - Social Video for its “Unframed” Campaign in partnership with Samsung Gear 360. 

NowThis produced 23 360º films that demonstrated the strengths of the 360º functionality. The campaign transported audiences to five continents and over 20 countries, and immersed viewers in unique experiences like gondola riding in Italy; sleighing through Santa's Village in Finland; and exploring a baby elephant orphanage in Kenya. While viewers watched the thrilling videos, they also learned about the benefits of UNFRAMING content and how to create it with their own 360º cameras.

The “Unframed” campaign had unprecedented success: 

-“Unframed” was the #1 Most Viewed Branded Campaign on Facebook in 2017 (Source: BrandTale).
-NowThis became the no. 1 360º video publisher on Facebook in 2017 (Source: Tubular). 
-“Unframed” received more views than any 2d campaign in 2017 on Facebook (Source: BrandTale).
-“Unframed” had more than 239 million combined video views across channels.
-All 23 of our videos were selected by YouTube for their Best of VR Portal - a showcase of the best 360º/VR content the internet has to offer. 

About NowThis:
NowThis creates news content for the social, mobile generation by informing, entertaining and inspiring its audience about what’s happening and important in the world right now. Launched in 2012, NowThis is the #1 news brand in the world on social with more than 2.2 billion monthly views. NowThis has twelve content verticals, including: News, Politics, Entertainment, Future, Her, Money, Sports, Food and more. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media.


April Mellody

Group Nine Media

(646) 218-9312

Devon Giddon

Group Nine Media

(646) 218-9312

Pierce White

(646) 218-9312


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