NEW YORK – March 17, 2021 – Today, NowThis, the no.1 most-watched mobile news brand globally [Tubular Labs, June 2020], announced it will join SXSW Online 2021 with the featured session “How GenZ Duets the News on TikTok.” NowThis’ Ian McKenna (@nowthispolitics), The Washington Post’s Dave Jorgenson (@washingtonpost), and Creator, Actor, and Human Rights Activist Jackie James (@fatraco0n) will discuss the tactics publishers are using to build relationships with young audiences on TikTok, and the content that moves audiences to action.
Who: Ian McKenna, Dave Jorgenson, Jackie James
What: “How GenZ Duets the News on TikTok”
When: Friday, March 19 at 10:30AM CST/11:30AM EST.
Where: SXSW Online 2021 on Channel 1.
NowThis launched its TikTok page in December of 2019 and racked up 35 million views in its first month on the platform. In a little over a year, NowThis has amassed more than 4.5 million followers on its news and politics TikTok channels.
You can view the full list of featured speakers and sessions here. Featured Speakers announced include Willie Nelson, Samantha Bee, Sir Richard Branson, Nicholas Britell, Dave Burd (aka Lil Dicky), The Chainsmokers, Chiquis, Laurieann Gibson, Taraji P. Henson, Barry Jenkins, Matthew McConaughey, Queen Latifah, LL COOL J, and more.
NowThis is the #1 mobile news brand in the U.S. [Nielsen DCR, June 2020]. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is consumed today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos are created for a mobile generation and receive over 2.6 billion monthly views [platform analytics, June 2020]. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media -- the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].