NowThis Releases #BeCounted Census PSA With America Ferrera, Wilmer Valderrama & Ryan Piers Williams Alongside Activists & Artists

PSA Encourages Hard-To-Count Communities to Participate in the 2020 Census
Company Release
June 25, 2020

NEW YORK – June 25, 2020 – NowThis, the #1 global news brand on mobile, released a new PSA in partnership with advocacy organization Harness, founded by America Ferrera, Wilmer Valderrama and Ryan Piers Williams, for the organization’s #BeCounted 2020 Census Campaign. Additional partners include Stacey Abrams’ Fair Count and The Leadership Conference’s Census Counts Coalition

The NowThis and Harness produced #BeCounted PSA aims to raise awareness and amplify that participation in the Census equals power. As the #1 news outlet on social media with billions of monthly views, NowThis debuted the PSA on its channels, reaching a large, young, and diverse audience that is traditionally undercounted in the Census. The PSA shares factual information about when and how the Census takes place, its impact on elections and funding for marginalized communities, as well as the fact that it is safe for undocumented families and individuals to complete. Learn more about the effort via: 

Entertainment Weekly
People Magazine
The Hollywood Reporter

View the English language PSA here.
View the Spanish language PSA here.

“NowThis is proud to partner with Harness to deliver vital information about the Census to our large, young audience,” said NowThis President, Athan Stephanopolous. “We are committed to informing and inspiring young people every day, and using our platform to ensure young people know why and how they should be counted is key to that mission. NowThis looks forward to continued efforts, including our original reporting, that illuminates the importance of the Census throughout 2020.”

"Harness is so grateful to partner with NowThis on the creation of the artist and activist Be Counted Census PSA,” said America Ferrera, Co-Founder of Harness. “Their dedication to uplifting the most pressing issues of our time, and the incredible reach of their trusted platform, made NowThis our ideal partner. Together we hope to educate millions of Americans on the dire importance of filling out the Census."

“The Census is directly correlated to the future of our communities – from the success of our schools and the safety of our roads and bridges, to the people who represent us in government,” said Wilmer Valderrama, Co-Founder of Harness. “It’s crucial that we empower each other with information around the Census to avoid undercounting so it can reflect the true nature of our nation’s diversity.”

The following activists and artists participating in the PSA: Adam Rodriguez, Ai-Jen Poo (Co-Founder and Executive Director, National Domestic Workers Alliance), Alexis McGill Johnson (Acting President and CEO, Planned Parenthood), Alfre Woodard, America Ferrera, Amy Schumer, Angelique Cabral, Arap Bethke, Arturo Vargas (CEO, NALEO Education Fund), Bianca Lawson, Connie Britton, Cornelius Smith Jr., Crystal Echo Hawk (Founder, IllumiNative), Dalia Mogahed (Director of Research, Institute for Social Policy and Understanding), Daniel Dae Kim, Darren Criss, Emily Wickersham, Eva Longoria, Fawn Sharp (President, National Congress of American Indians), Frankie Shaw, Gloria Calderón Kellett, Juan Pablo Raba, Joanna Garcia Swisher, Joaquin Phoenix, John Yang (President and Executive Director, Asian Americans Advancing Justice), Justin Timberlake, Kelly Ripa, Kenny Leon, Kerry Washington, Laura Gómez, María Elisa Camargo, Marya Bangee (Executive Director, Harness), Meryl Streep, Mónica Ramírez (Founder, Justice for Migrant Woman), Nicholas Gonzalez, Nichole Bloom, Queen Latifah, Rooney Mara, Rosario Dawson, Sandra Oh, Ser Anzoategui, Stacey Abrams (Founder, Fair Count), Tan France, Tiffany Boone, Tina Tchen (CEO, TIME’S UP), Vanita Gupta (President and CEO, The Leadership Conference on Civil & Human Rights), and Wilmer Valderrama.

People can take the Census at

About NowThis:
NowThis is the # 1 mobile news publisher in the world. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is delivered today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos are created for a mobile generation and receive 2.5 billion monthly views. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media.

About Harness:
Harness’ vision and mission are rooted in the beginnings of the organization – a simple house meeting held by America Ferrera, Wilmer Valderrama, and Ryan Piers Williams after the 2016 presidential elections. They work to shift current dominant narratives about social issues by bringing grassroots leaders that work with communities of color, immigrants, refugees, and Muslims – as well as broader issues of racial equality – to the table with pop culture leaders and influencers to learn how they can change narratives together. This is accomplished through salons, retreats, and events featuring community partners, as well as specialized programming for entertainment, business, and technology industries, content creation, and strategic partnerships with media partners.



Priyanka Mantha

Director of Communications, NowThis


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