New York, NY (February 12, 2019) -- NowThis is now the no. 1 most-viewed news brand cross-platform on digital and mobile according to Tubular Labs -- ahead of CNN, CBS News, ABC News, BBC News, Fox News, BuzzFeed News and VICE. NowThis also holds the no. 1 spot for most-engaged news brand globally [Source: Tubular Labs].
In January 2019, the mobile video news publisher surpassed its previous all-time high performance in December 2018 by amassing over 2.5 billion video views and over 1.1 billion minutes of watch time on its content across platforms. NowThis reaches over 70% of all Americans in their 20’s. The news publisher also ranks no. 1 for news in the 18-49 demographic. [Source: Nielsen Digital Content Ratings, January 2019].
“NowThis is the leading news brand for young people and our continued growth in audience engagement is a perfect example of this,” said NowThis President Athan Stephanopoulos. “Our viewers are deeply engaged in the key issues facing young people today, which is what drives the stories we cover and tell.”
Just last week alone, a video of Alexandria Ocasio-Cortez highlighting America’s current campaign finance laws, reached over 60 million views across platforms.
NowThis is the # 1 mobile news publisher in the world with a singular mission: making news engaging and relevant for young adults by humanizing our complicated world, giving insightful context from a youth perspective and revolutionizing how news is consumed today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos created for a mobile generation receive 2.5 billion monthly views. NowThis has 13 content verticals, including: News, Politics, Entertainment, Future, Her, Money, Sports, Food and more. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media.