New York, NY (March 28, 2018) -- NowThis, today, was awarded three top honors by the Shorty Awards, in the categories of News & Media, Best Snapchat Discover Story and Best Use of 360 Video. The 10th annual Shorty Awards ceremony will take place on April 15.
NowThis was awarded the honor of “The #1 Social News Brand in the World” in the News & Media category. Reaching more than 70% of all Americans in their 20’s and amassing more than 2.6B monthly video views, NowThis is both the #1 News brand and the #1 Politics brand on Facebook.
NowThis also received the award for “Best Snapchat Discover Story” for its daily Discover editions, which are a collection of smart, quickly digestible stories that matter to young people.
NowThis was also awarded “Best Use of 360 Video” for its campaign with Samsung Gear 360, a series of 23 360-degree videos that immersed viewers in distant experiences like gondola riding in Venice, sleighing in Finland, and exploring a baby elephant orphanage in Kenya. The NowThis x Samsung Gear 360 collaboration was the #1 most-viewed campaign on Facebook in 2017, bringing in 161.5M video views and 1.6M social engagements on Facebook alone.
“2017 was a huge year for our team as we expanded our areas of coverage and leaned heavily into original, deeper reporting,” said Tina Exarhos, NowThis’ chief content officer. “We’re honored to be recognized by the Shorty Awards as the best in news & media for our editorial excellence across all social platforms in addition to our innovative branded content partnership with Samsung Gear 360.”
NowThis creates news content for the social, mobile generation by informing, entertaining and inspiring its audience about what’s happening and important in the world right now. Launched in 2012, NowThis is the #1 social news brand in the world, reaching 70% of Americans in their 20's, with more than 2.6 billion monthly views. NowThis has eleven content verticals, including: News, Politics, Entertainment, Future, Her, Money, Sports, Food and more. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media.