NEW YORK – (January 7, 2020) – NowThis today announced a new division, “NowThis Impact,” dedicated to covering and fostering engagement on the global challenges that matter most to their young audience. NowThis will partner with leading experts on key issues for the effort, beginning with Emerson Collective. The new division will create content that not only informs and inspires younger audiences about the most pressing issues of our time -- from the climate crisis and voting rights to immigration, gun reform and more -- but will also drive audiences to a clear call to action.
“Our audience is deeply passionate and incredibly eager to engage on the issues that matter most to them,” said Athan Stephanopoulos, President of NowThis. “They’ve made it crystal clear that they are looking for new ways to not only learn more about the challenges dominating the world around them, but how they can get involved and take action themselves. We’re thrilled to be able to work with experienced partners and leaders like Emerson Collective to bring audiences deeper analysis on important topics, as well as innovative ways to make a difference on these issues.”
“We are excited to join NowThis as a partner in its new Impact initiative. At Emerson Collective, we are always looking for new creative tools that will help inform and engage the next generation of active citizens, said Stacey Rubin, Emerson Collective’s Chief of Staff and Managing Director of Strategy. “Pairing our issue expertise with NowThis’ reach will help raise awareness on critical issues like immigration, education, climate change and voting rights at a critical time.”
About NowThis:
NowThis is the # 1 mobile news publisher in the world. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is consumed today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos are created for a mobile generation and receive 2.5 billion monthly views. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media -- the #1 video publisher on mobile in the U.S.
About Emerson Collective:
Emerson Collective is a social change organization that uses a broad range of tools including philanthropy, impact investing, and policy solutions to create the greatest good for the greatest number of people. Established and led by Laurene Powell Jobs, Emerson Collective is working to renew some of society’s most calcified systems, creating new possibilities for individuals, families, and communities.