NowThis Launches Docu-Series Partnership With Abigail Disney's Fork Films and Patriotic Millionaires Founder Erica Payne

Docu-series “Swingers” Takes Viewers Insides the Lives and Minds of Obama-Turned-Trump Voters Who Changed the Nation
Company Release
January 25, 2019

New York, NY (January 25, 2019) -- NowThis, the most-watched news publisher on mobile; Abigail Disney, Founder of Fork Films; and Erica Payne, Founder of Patriotic Millionaires, today announced a partnership on a new docu-series that will provide viewers with a unique insight into the perspectives of some of the most powerful voters in the country. SWINGERS takes viewers inside the personal lives and political minds of Obama voters who supported Trump in 2016 in the key swing state of Pennsylvania, which is widely considered a bellwether of the country’s broader political dynamics.

The first episode of the docu-series, Swingers, was released today across NowThis’ platforms including its YouTube, Facebook and Twitter channels.

Swingers gets up close and personal with a small group of voters from Pennsylvania who supported President Obama for two terms but then voted for Trump in 2016. The “swingers” from Pennsylvania, one of the nation’s most purple states, cited issues like the economy, jobs, and immigration as key to their flip. The first episode of Swingers brings the audience into the homes of these swing voters as they react to news and events about the Trump presidency alongside their family and friends. 

As the 2020 campaign season gets underway, the series will continue to follow these voters as they weigh their choices for the presidential election. Will their initial optimism about Trump’s ability to “drain the swamp” and “make America great again” waver or will they stick by the President and deliver him to the White House for a second term?  We will follow them as they decide the fate of a nation.

Fork Films Founder, Abigail Disney said: “This set-up gives viewers an extraordinary opportunity to observe how some of their fellow citizens make their political decisions.”

Patriotic Millionaires Founder, Erica Payne said: “Swingers lets viewers eavesdrop on what’s motivating the actual human beings inside one of the most powerful voting blocs in America.”

NowThis’ Chief Content Officer, Tina Exarhos said: “We’re excited to partner with Abigail Disney and Erica Payne ahead of the 2020 election and document the real sentiment of voters on-the-ground in swing states like Pennsylvania and around the country. Swingers is the first of many upcoming projects which will highlight the key issues that matter most to young people as we head into the general election.

About Abigail Disney:
Abigail E. Disney is a filmmaker, philanthropist, activist, and the Emmy-winning director of The Armor of Light. As president and CEO of the documentary production company Fork Films, she produced the groundbreaking Pray the Devil Back to Hell and co-created the subsequent PBS series Women, War & Peace. She is also the Chair and Co-Founder of Level Forward, a new breed of storytelling company focused on systemic change through creative excellence. The companies and stories that have most meaning for Abigail are the ones which foster human understanding. She has executive produced and supported over 100 projects through Fork Films’ funding program and created the nonprofit Peace is Loud, which uses storytelling to advance social movements, focusing on women’s rights and gender justice.

About Erica Payne
Erica Payne is the founder and president of the Patriotic Millionaires and the founder of  the Agenda Project.  She is the creator of several high impact viral issue campaigns including: “Granny Off the Cliff” which President Trump blamed for the Romney/Ryan 2012 defeat; “Romney Girl” which created an international incident with the Swiss government; and “Republican Cuts Kill” which Rachel Maddow called “brutal.”

Erica has appeared on dozens of media outlets from NBC to Fox News. She is the author of The Practical Progressive: How to Build a 21st Century Political Movement and the co-editor with Dr. Rob Johnson of ‘Make Markets Be Markets,’ a post-crisis analysis of financial regulation and the U.S. banking system.

About NowThis:
NowThis is the # 1 mobile news publisher in the world with a singular mission: making news engaging and relevant for young adults by humanizing our complicated world, giving insightful context from a youth perspective and revolutionizing how news is consumed today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos created for a mobile generation receive 2.5 billion monthly views. NowThis has 13 content verticals, including: News, Politics, Entertainment, Future, Her, Money, Sports, Food and more. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media. 


Pierce White

Group Nine Media

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Sam Quigley

Patriotic Millionaires

(646) 561-3345

(646) 561-3345


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