NEW YORK, NY (July 13, 2018) -- NowThis Her -- the female-focused channel from NowThis, the no. 1 news publisher in the world on social -- officially announced today the premiere of Season 2 of its hit show MANE, which explores the importance of hair and how it impacts culture and society. In this new season, MANE will cover topics ranging from the natural hair movement in Hollywood to hair art, hair washing frequency, shaved heads, and the Afro-Dominican quest for straight hair. This season of MANE is sponsored exclusively by personal care and beauty brand SheaMoisture.
MANE explores and documents the trends connecting communities - what defines them and makes them unique. Hosted by Elise Peterson, MANE also gives audiences an inside look into what's hot right now, with expert demonstrations and information. Each month, viewers across Facebook Watch, YouTube, Instagram, Snapchat and Twitter can watch new episodes of MANE, which brings together different groups of young women, who discuss a range of topics that impact their daily lives, beauty routines and how their hair shapes their identity.
“Hair is more than our appearance, it’s a part of our identity. MANE celebrates women for who they are and allows new conversations to be had,” said Tina Exarhos, Chief Content Officer at NowThis. “We couldn’t be more excited to grow our partnership with SheaMoisture, which as a brand shares our values of empowering women to express their identities and be their true selves.”
"We’ve often said that what we do at SheaMoisture is about so much more than selling shampoo, lotion or soap," said Richelieu Dennis, founder, CEO and executive chair of Sundial Brands, maker of SheaMoisture. "We continue to advance a mission, vision and movement to shift the way that society engages with beauty — from a narrow focus on standardized ideals to a more inclusive view celebrating all forms. Beauty comes in different hair types and textures, skin tones and features, and we honor a woman’s natural beauty with natural products that address her individual needs and empower her to embrace and celebrate her unique journey."
SheaMoisture is an ideal partner to sponsor MANE, Season 2 as NowThis Her’s Facebook audience is 11x more likely to engage with SheaMoisture content (Source: Facebook Audience Insights). The brand previously sponsored the pilot episode of MANE, Season 1, which as a series saw breakout success on Facebook Watch with more than 6 million minutes of time spent. Facebook fans love MANE so much that the first season receives 2X the average “loves” per episode compared to an average Facebook Watch show (Source: CrowdTangle, May 2018).
NowThis creates news content for the social, mobile generation by informing, entertaining and inspiring its audience about what’s happening and important in the world right now. Launched in 2012, NowThis is the #1 news brand in the world on social with more than 2.2 billion monthly views. NowThis has twelve content verticals, including: News, Politics, Entertainment, Future, Her, Money, Sports, Food and more. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media.