NEW YORK, NY (November 2, 2018) -- NowThis, the no. 1 video news publisher in the world on social media, today released an exclusive video with Leonardo DiCaprio and Brad Pitt, in which the actors urge voter participation in Tuesday’s midterm elections. DiCaprio and Pitt explain how this election might be the most consequential of our lifetime and lay out what’s at stake for young people today: including gun safety laws, immigration policy, climate change, LGBTQ equality, and access to healthcare among other issues. The video encourages viewers to visit TheLastWeekend.org to get involved in the final days before the election.
The exclusive video includes voice over by NowThis’ D.C.-based political correspondent, Zinhle Essamuah, and marks the latest push by NowThis to inspire and inform millennials about the significance of the midterms and ultimately drive young people to the polls. As part of its election programming during the last six months, NowThis has produced over 1300 videos across social media platforms, which have amassed more than 2.5 billion video views with audiences spending nearly 2 billion minutes watching election-related content.
“NowThis reaches 70% of all Americans in their 20’s on a monthly basis, and it’s been our ongoing focus this year to engage and inspire the next generation of voters to use the power granted to all of us to show up and vote. As we head into the final days, we’re thrilled Leonardo and Brad were able to address and encourage our young audience on the importance of voting on November 6th,” said NowThis President Athan Stephanopoulos. “This video caps what has been an immense effort in our midterms election coverage, which has included profiles of young and diverse first-time candidates, ballot measure explainers and original reports on key issues facing young people today.”
NowThis’ Midterm Election campaign coverage has consisted of:
-The first exclusive interview on the midterms elections with former President Barack Obama on the importance of voting;
-Celebrity op-eds and interviews with celebrities and influential leaders including: America Ferrera, Alicia Keys, Tracee Ellis Ross & Kelly Rowland, Chloe Grace Moretz, Keegan-Michael Key & Chris Rock, cast of "The West Wing", Olivia Wilde, and IN-Q;
-A millennial focused tracking poll - “America’s Future” in partnership with PredictWise;
-Numerous candidate profiles/features of young, diverse, female and first-time candidates, including: Alexandria Ocasio-Cortez; Dr. Kim Schreir, Ron Wesson, Lucy McBath, Ammar Campa-Najjar, Major Richard Ojeda, and Beto O’Rourke, whose video has garnered nearly 70M views across platforms;
-Informing a new generation of voters with state by state ballot measure explainers - from California’s initiative to prevent cruelty to farm animals, to Massachusetts’ vote to uphold transgender nondiscrimination rights, to Ohio’s fight on the drug war;
-The release of NowThis’ first feature-length film, Virginia 12th, a documentary aimed to raise awareness on impact of a political campaign with active youth participation;
-A media partnership with the organization 18x18, founded by actress and activist Yara Shahidi, aimed at getting those turning 18 in 2018 to register to vote;
-Driving more than 23K Snapchatters to register to vote through TurboVote via NowThis’ Snapchat Discover channel.
NowThis is the # 1 social news publisher in the world with a singular mission: making news engaging and relevant for young adults by humanizing our complicated world, giving insightful context from a youth perspective and revolutionizing how news is consumed today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos created for a mobile generation receive 2.5 billion monthly views. NowThis has 13 content verticals, including: News, Politics, Entertainment, Future, Her, Money, Sports, Food and more. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media.