NowThis + Samsung Win a Silver Cannes Social & Influencer Lion in the category of Content Marketing - Social Video for its “Unframed” campaign.
The goal of our NowThis x Samsung Gear 360 Campaign was to transport our audience to distant places while making them feel intimate and accessible all through Samsung’s Gear 360 camera, which fits within the palm of your hand. We took Samsung’s Gear 360 to 5 continents and over 20 countries in just four months. We wanted our audience to not only learn about Samsung’s new 360-degree camera, but also provide them with engaging content that sparked curiosity and encouraged them to “look around!” We opted for a fully social campaign to reach our audience where they consume content most.
NowThis Wins an Edward R. Murrow Award in the category of Excellence in Video for in-depth coverage of Hurricane Maria and its aftermath in Puerto Rico.
NowThis is committed to telling the stories that matter. Through Our Eyes: Puerto Rico, which has amassed over 10 million views, follows threatened residents — Fernando Samalot, Stephanie Monserrate, and José Miguel Sanchez — two months after Hurricane Maria hit Puerto Rico in their journey to rebuild Puerto Rico without access to clean water, food, and electricity.