NEW YORK (April 2, 2019) – NowThis, the number one mobile news publisher in the world, today on Equal Pay Day, announced a new, exclusive media partnership with TIME’S UP. In its largest content partnership to date, NowThis will produce timely news videos across its social platforms spotlighting key policy initiatives affecting women in the workplace, as well as the challenges and successes of working women across industries. Coverage will also include issues like workplace gender inequity, paid parental leave, diversity in tech, the pay gap, and include spotlight features on powerful working women breaking barriers in their fields.
“We are thrilled to partner with TIME’S UP to produce content that shines a light on issues affecting women across industries and around the world,” said NowThis Chief Content Officer, Tina Exarhos. “NowThis has been committed to covering stories about equality, empowerment and change on a daily basis. We are proud to share unique stories of working women and highlight companies striving towards a more equitable workplace with our highly engaged young audience.”
“TIME’S UP exists today because women from across industries — from actresses to farmworkers – bravely shared their stories. We’re thrilled to partner with NowThis so that more people from every background have a platform to raise their voices about the challenges they face at work,” said Rebecca Goldman, interim CEO of TIME’S UP. “We know that impactful storytelling opens minds, touches hearts, and fuels social change, and we are excited to see what TIME’S UP and NowThis can accomplish together.”
Through the content partnership, NowThis, which reaches 70% of Americans in their 20s, will join with TIME’S UP to put a spotlight on the challenges women face in the workplace to their massive audience. The first videos of the partnership include:
- A feature on how TIME’S UP is working to close California's gender and racial pay gap, with California First Partner, Jen Siebel Newsom;
- A piece highlighting a new 2019 Glassdoor gender pay gap study, in which women earn 79 cents to the dollar compared to men;
- A feature on the founder of Future Female Sounds, a non-profit organization on a mission to make DJ’ing accessible to girls and women globally, who also launched an all-girls DJ academy in the Middle East;
- Emergency physicians and TIME’S UP Healthcare founding members Dara Kass and Esther Choo, who are on a mission to solve the healthcare industry’s problem with gender inequity;
- A Q+A with Tiffany Fa’ae’e, the first woman to coach men’s professional rugby in the U.S.
Videos will launch on National Equal Pay Day, April 2, 2019, on NowThis’ social channels across Facebook, Instagram, YouTube, Twitter, Snapchat, as well as on NowThisNews.com
NowThis is the # 1 mobile news publisher in the world. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is delivered today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos are created for a mobile generation and receive 2.5 billion monthly views. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media.
About TIME’S UP:
TIME’S UP is an organization that insists on safe, fair and dignified work for women of all kinds. We want women from the factory floor to the floor of the Stock Exchange, from child care centers to C suites, from farm fields to the tech field, to be united by a shared sense of safety, fairness and dignity as they work and as we all shift the paradigm of workplace culture.