NEW YORK, NY (August 21, 2017) – NowThis and Thrive Global announced today the launch of their first co-branded video series - “Live Better.” Created to help millennial women achieve digital well-being and a better work-life integration, the partnership includes 24 co-branded videos that will be released daily across the NowThis “Her” and Thrive Global social channels.
Thrive Global is tapping NowThis’ expertise for social-first video creation and massive social distribution to continue reaching a broad millennial audience and NowThis is tapping into Thrive Global’s expertise in behavior change solutions. The “Live Better” videos will be co-distributed via cross-posts between the NowThis “Her” and Thrive Global Facebook pages, across both partners’ Instagram accounts with partner tagging and in Thrive Global’s newsletter.
“Live Better” will offer micro-steps, small science-backed tips, facts and inspiration that help people go from knowing what to do to actually doing it. The series will culminate around the Labor Day holiday weekend as the summer winds down, with the goal of informing the audience with the tools and tips to start the fall off right.
“NowThis ‘Her’ is dedicated to empowering young women and we’re excited to team up with Thrive Global to create interesting, useful content specifically with women’s health and well-being in mind,” said Tina Exarhos, Chief Content Officer at NowThis. “Thrive Global is a leading expert in the well-being space, so we couldn’t imagine a better partner for this series.”
“A large portion of Thrive Global’s audience on social media is millennial women looking for solutions and alternatives to a 24/7 always-on culture that incentivizes burnout,” said Arianna Huffington, Founder and CEO of Thrive Global. “We’re thrilled to partner with NowThis to bring such important topics as the connection between well-being and performance and our relationship with technology to an audience that has a passion for it.”
NowThis creates news content for the social, mobile generation by informing, entertaining and inspiring its audience about what’s happening and important in the world right now. Launched in 2012, NowThis is the #1 video news brand on the social web in the U.S. with more than 2.5 billion monthly views. NowThis has eight content verticals, including: News, Politics, Entertainment, Future, Her, Money and more. Two new channels, Food and Sports, will launch this fall. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media.
About Thrive Global:
Thrive Global’s mission is to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance both well-being and performance. Recent science has shown that the pervasive belief that burnout is the price we must pay for success is a delusion. We know, instead, that when we prioritize our well-being, our decision-making, creativity and productivity improve dramatically.