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NowThis and Corona Extra® Collaborate to Create “Protect Our Beaches Box’d” Product to Encourage Sustainable Living

Sweepstakes Giveaway Includes Products Featuring Plastic-Free Packaging to Support the Corona Extra “Protect Our Beaches” Initiative

Marks Group Nine’s First Sustainable Direct-to-Consumer “BOX’D” Offering, Which Brings Editorially-Selected Items Directly to Fans’ Homes

Company Release
August 24, 2021

NEW YORK – (August 24, 2021) – NowThis, the no.1 most-watched mobile news brand globally [Tubular Labs, June 2020], and Corona Extra are encouraging audiences to go green with a “Protect Our Beaches BOX’D” sweepstakes giveaway. As part of the Corona Extra “Protect Our Beaches” initiative, this custom 100% recyclable box contains hand-selected and trusted products with plastic-free packaging. This marks Group Nine’s first sustainable BOX’D offering, a direct-to-consumer product that features editorially curated products and delivers them straight to fans’ doorsteps.

As beach season continues, it’s time to show our appreciation for these sunny, sandy sanctuaries that are suffering due to plastic waste. Corona Extra has long been synonymous with the beach because of what beaches represent. That’s why Corona Extra wants to preserve its most precious sources of rest and relaxation and grow its Protect Our Beaches initiative to help turn the tide on plastic pollution. To inspire fans to think outside the plastic wrap, NowThis and Corona Extra will be giving away 250 boxes that include all the eco-friendly goodies people will need to have a guilt-free beach day. Enter from August 23rd to August 31st for the chance to win a curated Protect Our Beaches Box’d, and at the end of the sweepstakes*, one lucky grand-prize winner will receive $5,000 towards their ultimate beach day.

Group Nine has seen massive success with its previous BOX’D programs, receiving over 100,000 sweepstakes entries, over 130,000 page views, and gifting nearly 5,000 BOX’D products so far.

“As a top source across social platforms for sustainability content, NowThis achieved new brand records in 2020 by attracting over 600 million video views on coverage of the climate crisis and the planetary emergency,” said Group Nine Chief Revenue Officer, Geoff Schiller. “Thanks to the Corona Extra partnership, we can inspire NowThis’ deeply engaged audience to cut down on single-use plastics with this new BOX’D product.”

NowThis continues to focus on sustainability and audiences are deeply engaged with coverage of the issues impacting our planet. NowThis audiences are 2.1x more likely to interact with sustainability content on social than any other topic [Source: Facebook Audience Insights, 2020], and in the last year, 68% of NowThis audiences have recently performed an environmentally friendly action [Source: ​​Comscore, Plan Metrix, Q3 2020].

The Protect Our Beaches BOX’D features sustainable beach essentials, including a 100% Turkish cotton towel, a 100% organic cotton market bag, a sea collection pouch made from 100% pure platinum grade silicone, coral reef-safe mineral sunscreen in biodegradable packaging, candy fish, and lip balm.

*No purch. nec. Runs until 11:59 p.m. ET on 8/31/2021. Full Rules: https://bit.ly/37NIgRR

About NowThis:
NowThis is the #1 mobile news brand in the U.S. [Nielsen DCR, June 2020]. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is consumed today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos are created for a mobile generation and receive over 2.6 billion monthly views [platform analytics, June 2020]. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media -- the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].

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CONTACT:

Pierce White

VP, Corporate Communications, NowThis

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