NEW YORK, NY (July 27, 2017) – NowThis and Chase announced today the launch of “NowThis Money,” a personal finance and economic literacy channel for millennials—a collective 75 million people, age 20 to 36. A natural extension of the NowThis Brand, the channel will take a conversational approach in short, shareable videos focusing on topics of debt, saving, investing, career exploration and entrepreneurship.
Using the social video format pioneered by NowThis, exclusive category sponsor Chase will help existing and prospective customers make the most of their money.
"We’ve always been able to assess which new channels to launch based on our audience's engagement of category-related stories -- and NowThis Money is no different. This is a topic that is incredibly important to our younger community,” said Athan Stephanopoulos, President of NowThis. “We feel there is a very real gap, and subsequent opportunity, that exists in today’s media landscape in providing useful and informative content specifically targeted towards young people and their finances."
“We’re incredibly excited to team up with Chase to launch NowThis Money and go deeper into another area of interest we know our audience greatly cares about,” said Ben Lerer, CEO of Group Nine Media. “It’s certainly a new kind of brand/publisher partnership, and together we’re going to efficiently create awesome and engaging video content that we know consumers will love.”
NowThis Money will also feature upcoming Chase campaigns and sponsorships that highlight interesting, relevant financial content. The two brands will also co-host “Shadow Weeks” to share best practices in engaging a millennial, social-first audience with business and finance video.
“We think this is where the industry is going,” said Kristin Lemkau, Chief Marketing Officer for JPMorgan Chase. “Brands will work with next generation agencies like Group Nine that are both agency and publisher to create content people want to watch, not ads that interrupt and annoy them. We aren’t creating content for its own sake – this is the type of content that drives business outcomes, not just clicks or views. And it delivers on our brand promise to help people make the most of their money, not just sell product.”
NowThis is building an editorial team dedicated to the channel, complementing the work Chase’s Newsroom team has done on financial topics over the last three years.
“This partnership is another way we are testing and innovating into platforms and formats where our customers and potential customers spend their time,” said Brian Becker, head of Chase Brand Newsroom. “We created the newsroom to provide helpful tips and advice through content series of stories, infographics and videos. NowThis extends our focus into social video.”
NowThis creates news content for the social, mobile generation by informing, entertaining and inspiring its audience about what’s happening and important in the world right now. Launched in 2012, the company is the #1 video news brand on the social web in the U.S. with more than 2.5 billion monthly views. NowThis Money is the newest addition to the portfolio of now eight content verticals by NowThis, which include: News, Politics, Entertainment, Future, Her and more. Two new channels, Food and Sports, will launch this fall. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media.
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.6 trillion and operations worldwide. Chase serves nearly half of America's households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,200 branches, 16,000 ATMs, mobile, online and by phone. For more information, go to Chase.com.