NowThis "America's Future" Poll - Final Poll Before Midterms: 64% of Millennials Say They Will Definitely Vote or Have Already -- An 8-Point Increase From Last Month

As Voters Head to the Polls, a Majority Believe that Voter Suppression will be a Serious Problem

Majority of Millennials Believe That President Trump Will Not Accept the Election Results if Republicans Lose the House or Senate
Company Release
November 5, 2018

NEW YORK, NY (November 5, 2018) -- NowThis, the no. 1 news publisher in the world on social media, today announced new results of its latest “America’s Future” Poll. The poll, conducted in partnership with PredictWise on November 4, 2018, had numerous new findings. 

Key findings (must credit: NowThis/PredictWise) 

-Millennial Enthusiasm - 64% of Americans ages 18-34 said that they have either already voted or will definitely vote in the midterms. This is an 8-point increase from a NowThis poll conducted on October 8, 2018, in which 56% of millennials responded that they would definitely vote, and a 1-point increase from a NowThis poll conducted on October 23, 2018. 

-Trump/Election Results - The majority of millennials (52%) believe that President Trump will not accept the election results if Republicans lose control of either the House or Senate.

-Trump Popularity - If it were a presidential election year, Trump would only get 37% of the vote.  

-Voter Suppression - The majority of voters (66% of Americans 18-34 and 55% nationally) believe that voter suppression is a serious problem. 

-Issues - Voters are slightly more likely to vote on the issue of healthcare (53% of Americans 18-34 and 47% nationally), rather than immigration (49% of Americans 18-34 and 43% nationally). 

The poll, conducted on November 4th sampled 600 non-millennials (ages 35 and older) and 600 millennials (ages 18-34) with a model error of +/- 5 percentage points. The results will be published on NowThis’ America’s Future site today.

About NowThis:
NowThis is the # 1 social news publisher in the world with a singular mission: making news engaging and relevant for young adults by humanizing our complicated world, giving insightful context from a youth perspective and revolutionizing how news is consumed today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos created for a mobile generation receive 2.5 billion monthly views. NowThis has 13 content verticals, including: News, Politics, Entertainment, Future, Her, Money, Sports, Food and more. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media.

About PredictWise:
PredictWise tracks over 200 political, economic, and value-frame positions for voters across the country. This powerful tool creates the baseline of providing rapid, comprehensive insights into public opinion to help change-makers better understand and activate their audience.

About Pollfish:
Pollfish is the first and only hybrid-service survey platform revolutionizing market research by merging modern sampling methodology with technology to organically survey the largest distributed global network of real consumers. Pollfish applies machine learning and programmatic delivery to survey their mobile network of over 550M global consumers across more than 120K vetted partner apps, resulting in real-time responses, advanced fraud prevention, and highly specific targeting criteria leading to unprecedented data accuracy. Pollfish has offices in the U.S. and EU, with locations in Athens, Greece, and New York, NY in the United States. To learn more, visit, or join the conversation on Facebook, Twitter and LinkedIn.


April Mellody

Group Nine Media

(646) 218-9312

Pierce White

Group Nine Media

(646) 218-9312

(646) 218-9312


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