New NowThis Video: Barack Obama, Questlove, and Eric Holder on New Voting Maps

Company Release
August 12, 2021

NEW YORK – (August 12, 2021) – After months of delays, data used to redraw U.S. voting districts have finally been released Thursday morning by the U.S. Census Bureau.

In a new NowThis video with Eric Holder and Barack Obama’s All On The Line, hip-hop producer, author, and filmmaker Questlove narrates:

“This year, our country’s legislators are drawing new maps that will determine American elections for the next 10 years. It’s all on the line: Expanding equality, voting rights, and democracy, itself.”

The Questlove video is part of a NowThis partnership including an exclusive interview with National Democratic Redistricting President, Kelly Ward Burton on the mission to end the polarization and dysfunction in our political system due to gerrymandering.

Since 2017, the NDRC and All On The Line have been on the frontlines of fighting to end the practice of partisan gerrymandering. The video was produced by Enfranchisement Productions in partnership with Questlove, Zarah Zohlman, original music by LaVance Colley and Cat Lewis, executive produced by Brad Jenkins.

About NowThis:
NowThis is the #1 mobile news brand in the U.S. [Nielsen DCR, June 2020]. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is consumed today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos are created for a mobile generation and receive over 2.6 billion monthly views [platform analytics, June 2020]. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media -- the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].



Priyanka Mantha

Director of Communications, NowThis


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